Business Across Cultures

Download or read book Business Across Cultures written by Fons Trompenaars and published by John Wiley & Sons. This book was released on 2004-05-14 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.

Download or read book The Art of Doing Business Across Cultures written by Craig Storti and published by Nicholas Brealey. This book was released on 2017-01-24 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to guide for intercultural competence in the global business arena. In 50 short, simple conversations, speakers from two different cultures misinterpret each other, with serious consequences for the bottom line and ongoing business relations. The Art of Doing Business Across Cultures presents five brief (8-10 lines), unsuccessful conversational exchanges between Americans and their business colleagues in 10 different locations-the Arab Middle East, Brazil, China, England, France, Germany, India, Japan, Mexico, and Russia. These situations illustrate the five most common cultural differences between Americans (and other northern Europeans) and each of the featured cultures through debriefing each conversation to illustrate where the cultural mistake occurred, and suggesting a practical fix to prevent similar misunderstandings in the future. The Art of Doing Business Across Cultures is a quick tour of the most common cultural differences Americans/No. Europeans encounter when doing business in ten of the world's key markets.

Download or read book Business Across Cultures written by Laura Monahon English and published by Addison Wesley Longman. This book was released on 1995 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text takes a business-case approach to looking at cross-cultural business practices and values, and how these affect international business conduct. A task-based, self-explanatory text, this work draws on students' critical thinking skills and should also develop their oral skills.

Download or read book Business & Marketing Across Cultures written by Julie Anne Lee and published by SAGE Publications Limited. This book was released on 2023-04-28 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features. The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions. They recognise the rich diversity in international markets and local consumer knowledge and marketing practices. Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets. Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems. This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business. It will also be of interest to business and marketing practitioners working in global contexts. Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School at The University of Western Australia. Jean-Claude Usunier is an Emeritus Professor from the Faculty of Business and Economics at the University of Lausanne, Switzerland. Vasyl Taras is a Professor in the Bryan School of Business and Economics, University of North Carolina at Greensboro, USA.

Download or read book A Paradigm for Business Communication across Cultures: Theoretical Highlights for Practice written by Dr. Yongqiang LIU _永_ and published by 清華大學出版社. This book was released on 2015-01-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: �Today’s global citizens operate business and management endeavors on a global scale. Globalization generates an increasing demand for effective communication in diverse cultural contexts and challenges the relevance of culture in operating businesses in the global village. Communication differences are apparent in many scenarios. Expatriates of international organizations operating abroad adopt their native cultural values to motivate employees of foreign cultures with an entirely different perspective. They use one culture’s motives to move people from other cultures. In global marketing communication, the communicators use values systems of their native culture to develop advertising for other cultures. They use categorizations of one culture to describe others. Such divergence in attitudes, perspectives and priorities of suppliers, and customers with different cultural backgrounds have led to many project failures in international organizations. An in-depth understanding of cultural backgrounds and the potential impact on communication of the people one is interacting with can increase the probability of business success among investors, managers, entrepreneurs and employees operating in diverse cultures. However, effective cross cultural business communication needs to recognize and adopt an interdisciplinary perspective in understanding the cultural forces (Leung, K. et al., 2005). Therefore, we need a multidisciplinary paradigm to carry on effective and successful business communication in our contemporary global village. 本_构建有效的跨文化商__通理_模型，__企_商__略、宏_社_文化、__文化在构建企__通_略中的作用与影_，研究_言与文化在信息__与解__程中的作用，以及_通中的有效_言策略和模糊_言策略。同_，本__合理_模型，提出了有效的跨文化___通_略、_告_通_略和_判_通_略，并提供了提高_通效率与效果的技能和方法。

Download or read book Marketing Across Cultures written by Fons Trompenaars and published by John Wiley & Sons. This book was released on 2004-09-24 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

Download or read book Communicating Across Cultures written by Phillip Khan-Panni and published by How To Books Ltd. This book was released on 2003 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Communicating Across Cultures' demonstrates how to tailor your own communication style to a multi-cultural audience for best outcomes. The authors are both experienced public speakers and trainers.