Brandjam

Download or read book Brandjam written by Marc Gobe and published by Simon and Schuster. This book was released on 2010-06-29 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience. • Follow-up to Emotional Branding—50,000 copies sold in nine languages • Insider's look at creating powerful, compelling brands and identities • Exciting new ideas for using design to drive consumers to embrace brands Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Download or read book Design Thinking written by Thomas Lockwood and published by Simon and Schuster. This book was released on 2010-02-16 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.

Download or read book Living on a Meme written by Richard Telofski and published by iUniverse. This book was released on 2012-01-31 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living on a Meme - How Anti-Corporate Activists Bend the Truth, and You, to Get What They Want is about the NGOs and activist groups that engage corporations adversarially and how they use meme to further their anti-corporate agendas. Whats meme? Say the word as meeeeeem. The dictionary says that a meme is an idea that spreads from one person to another. And thanks to todays Internet, memes get started, spread, and believed in a flash, whether they are true or not, making them formidable tools for groups that damage company reputations. Here in his fifth book, author Richard Telofski takes an in-depth look at anti-corporate NGOs and activist groups that use memes cleverly to compete with the image of the companies they target. These groups unabashedly use unchallenged memes to bribe people to their side of their anti-corporate argument. Bribe? Yes. By leveraging a meme, these groups bribe people with something, a way to feel better about themselves, often with scant or no support of the meme. Through their meme-mangling, adversarial NGOs and activists can impose undeserved damage on corporate reputations, costing market share, revenue, and jobs, maybe one of them yours. These organizations are truly competitors, not only to the individual corporations that they target, but also to the economic system in general. Living on a Meme is compiled from a selection of articles published on Richards Web site, Telofski.com, between August 1, 2009 through August 3, 2010. But, many of these writings are more essay than article. Within the essays in this book, youll find insights, theories, as well as specific facts and analysis on how certain NGOs and activist groups operate online and offline to sap companies of their vital reputation. By reading this book, youll discover how these irregular competitors make use of existing cultural memes, true or not, and how they contribute to those memes, strengthening them and contributing to the degradation of a companys image. Dont worry. This book isnt just a repackaging of blog postings. Youre going to get more than that. At the end of each chapter you will find bonus Take-Aways. Those Take-Aways are critical analyses of the essays in the chapter, pointing out for you how what was just discussed relates to an NGOs or activists reliance of living on a meme or their hope that YOU are living on THEIR meme for them. Youll also find in this book 23 exclusive essays that appear only in this book. So, start your journey now into the understanding of how anti-corporate NGOs and activists bend the truth, and the beliefs of people, to get what they want.

Download or read book Communication Arts written by and published by . This book was released on 2007 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Reimagining Management in the post VUCA World written by Samik Shome and published by Allied Publishers. This book was released on 2023-01-02 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains 27 papers in all. The papers included in this volume provide various facets of the management perspectives in the field of human resources, corporate governance, sustainability, entrepreneurship and gig economy, among others. Admittedly, in a multi-author book such as this, a divergence of topics and issues as well as views on a given topic or issue is inevitable. The book encompasses in its fold a wide range of business and policy issues in the Indian setup. Further, in view of the fact that the various papers included in the present volume are authored by researchers with diverse interests and backgrounds, it is not surprising that each paper may look unique even in terms of its structure of presentation, too. In such a situation, the editor’s dilemma should not be difficult to imagine for the reader. As editors of this volume, therefore, we deliberately preferred to keep the author’s style, arguments or conclusions, intact. In more precise terms, the papers included in this volume are largely in their original form and content. Although we, not being completely oblivious of our editorial responsibilities, have attempted some cosmetic aesthetics here and there in respect of some papers.

Download or read book The Budget Report of the State Board of Finance and Control to the General Assembly, Session of [1929-] 1937 written by Connecticut. Board of Finance and Control and published by . This book was released on 1909 with total page 1658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Budget report for 1929/31 deals also with the operations of the fiscal year ended June 30, 1928 and the estimates for the fiscal year ending June 30, 1929.

Download or read book Annual Reports of the Connecticut Agricultural Experiment Station written by Connecticut Agricultural Experiment Station and published by . This book was released on 1908 with total page 1134 pages. Available in PDF, EPUB and Kindle. Book excerpt: