Branding Post Communist Nations

Download or read book Branding Post-Communist Nations written by Nadia Kaneva and published by Routledge. This book was released on 2011-08-26 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.

Download or read book Popular Geopolitics and Nation Branding in the Post-Soviet Realm written by Robert A. Saunders and published by Routledge. This book was released on 2016-07-07 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States of Eurasia, and their combined role in shaping contemporary national image and statecraft within and beyond the region. It provides critical perspectives on international relations, nationalism, and national identity through the use of innovative approaches focusing on popular culture, new media, public diplomacy, and alternative "narrators" of the nation. By positing popular geopolitics and nation branding as contentious forces and complementary flows, the study explores the tensions and elisions between national self-image and external perceptions of the nation, and how this complex interplay has become integral to contemporary global affairs.

Download or read book American Representations of Post-Communism written by Andaluna Borcila and published by Routledge. This book was released on 2014-07-11 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the televised events of 1989, territories of Eastern and Central Europe that had been marked as impenetrable and inaccessible to the Western gaze exploded into visibility. As the narratives of the Cold War crumbled, new narratives emerged and new geographies were produced on and by American television. Using an understudied archive of American news broadcasts, and tracing their flashes and echoes through travel guides and narratives of return written by Eastern European-Americans, this book explores American ways of seeing and mapping communism’s disintegration and the narratives articulated around post-communist sites and subjects.

Download or read book Branding the Nation written by Melissa Aronczyk and published by Oxford University Press, USA. This book was released on 2013-10-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.

Download or read book Nation Branding and International Politics written by Christopher S. Browning and published by McGill-Queen's Press - MQUP. This book was released on 2023-10-15 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While nation branding has been on the radar of scholars of marketing, communication, and media studies, as well as political geography for decades, it has only made a small dent into the international relations field. In Nation Branding and International Politics Christopher Browning argues that international relations should take nation branding seriously. Nation branding not only involves the issues of culture, identity, and status – which are of principal concern to IR – but it is also a different and potentially fruitful way of reconceptualizing statehood. Mobilizing work on ontological security, anxiety, status, and distinction, and grounding the analysis in a broader historical context, Browning finds that nation branding is politically significant, though not necessarily for the reasons its advocates claim. Specifically, the book raises important questions about nation branding’s influence on the constitution of national identity, the reframing of citizenship, and the topography of contemporary geopolitics. Nation Branding and International Politics considers how status, prestige, and reputation are constructed and maintained in international society, and how, perhaps, this construction and maintenance may be changing – just as the practice of nation branding is changing.

Download or read book EU, Europe Unfinished written by Zlatan Krajina and published by Rowman & Littlefield. This book was released on 2016-09-23 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the meaning of the Balkans in the early 21st century? Former Yugoslav countries seek a self-flattering alliance with ‘the West’ via EU membership, while the Union’s citizens increasingly declare to be ‘Eurosceptic’. At the same time, economic turmoil in countries like Greece confronts massive incoming waves of refugees, for whom Europe’s south-eastern borders are the nearest shelter. In this time of crisis, the Balkans return on the agenda as a parable of Europe’s haunting questions about its future. EU, Europe Unfinished brings together established and emerging media and cultural scholars to explore colliding visions of space and identity within a declining continent. Whereas Europe imagines the Balkans to be the source of its nearest trouble, the region envisions Europe as a refuge from ongoing post-socialist transition. The book adopts a variety of critical perspectives – from media and policy analysis to anthropology, art history and autobiography – to investigate where Europe is headed with the Balkans in its skein, 25 years after the fall of the Iron Curtain.

Download or read book European Public Diplomacy written by Mai'a K. Davis Cross and published by Springer. This book was released on 2015-12-11 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do the various aspects of Europe's multi-leveled public diplomacy form a coherent overall image, or do they work against each other to some extent? European Public Diplomacy pushes the literature on public diplomacy forward through a multifaceted exploration of the European case.