Branding Chinese Mega Cities

Download or read book Branding Chinese Mega-Cities written by Per Olof Berg and published by Edward Elgar Publishing. This book was released on 2014-04-25 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the cont

Download or read book City Branding in Chinese Megacity Regions written by Haiyan Lu and published by Taylor & Francis. This book was released on 2024-07-31 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces a comprehensive conceptual framework which examines the impact of ecological modernization on city branding, using Chinese megacity regions as examples. Focusing on city branding efforts led by local governments, it delves into practices driven by vertical inspiration, horizontal imitation, and self-reflection. It explores the influence of ecological modernization on different aspects of city branding, such as the branding process, strategy, and governance. The book also compares how ecological modernization affects city branding in terms of local government promotion and individual perceptions. Lastly, it scrutinizes city images associated with ecological modernization initiatives in symbolic urban projects, shedding light on implementation barriers from the perspective of policy network theory. This book will be of huge interest to students and scholars of Chinese urban and environmental studies, urban geography and urban sociology. It will also appeal to policy-makers, practitioners and private companies working in the fields of place promotion, city marketing and branding.

Download or read book Brand China in the Media written by Qing Cao and published by Routledge. This book was released on 2020-06-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines China’s identity transformations with a focus on self-perceptions and their representations and communication in the mass media. By considering the internal dynamics of change, it explores the emerging multifaceted ‘China brand’. With its growing economic clout, China has taken a proactive stance in shaping global economic and strategic order through ambitious programmes such as the Asian Infrastructure Investment Bank and the ‘Belt and Road’ initiative. However, as a developing country, China is at pains to manage its own transformations while trying to carve out an international identity. Arguably, China’s unique sense of history and identities may lead to a ‘contested modernity’ or ‘multiple modernities’; radically different from the prevalent classical theories of modernisation and convergence of industrial societies. To understand China’s trajectory of future development has been a major issue in international affairs. This book is concerned with how China’s hybridised identities are articulated, and intertwined with situational, institutional, and societal dynamics – and how they are interwoven with China’s international outlook which converges with or diverges from China’s historical assumptions and beliefs. This book will be of interest to those studying China’s identity in the media; situated at the juncture of past, present, and future, and between China and the wider world. The chapters in this book were originally published in Critical Arts.

Download or read book Transnational Student Return Migration and Megacities in China written by Zhe Wang and published by Springer Nature. This book was released on 2023-05-13 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a study of the return migration of overseas Chinese students. By 2018, over 3.5 million Chinese students had returned from overseas universities to China, with the megacities of Beijing, Shanghai, and Shenzhen representing by far their main destinations. In other words, when overseas students return to China, many do not return to their hometown but usually land, work and settle down in Beijing, Shanghai and Shenzhen. Their return migration is thus not only transnational, but also internal-urban. This book adopts a multi-level geographical analysis to explore this important phenomenon, exploring why and how returnees choose these three cities and how they experience and interpret their everyday lives in these megacities after their return. In doing so, it highlights the importance of cultural logics and multiscalar thinking of transnational Chinese students’ return migration and illuminates how their transnational migration reproduces domestic socio-spatial inequalities. This book brings an important contribution to the fields of Cultural Geography, Urban Geography, Transnationalism, Migration Studies and Citizenship Studies.

Download or read book Nation Branding written by Keith Dinnie and published by Routledge. This book was released on 2022-04-11 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter Updated and new cases from a broad range of nations and cultures Fresh coverage of online branding and social media New material covering the critical and ethical issues of nation branding, including the limitations Updated references and sources Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.

Download or read book Urbanization and Urban Governance in China written by Lin Ye and published by Springer. This book was released on 2017-11-29 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the process of urbanization and the profound challenges to China’s urban governance. Economic productivity continues to rise, with increasingly uneven distribution of prosperity and accumulation of wealth. The emergence of individual autonomy including demands for more freedom and participation in the governing process has asked for a change of the traditional top-down control system. The vertical devolution between the central and local states and horizontal competition among local governments produced an uneasy political dynamics in Chinese cities. Many existing publications analyze the urban transformation in China but few focuses on the governance challenges. It is critical to investigate China’s urbanization, paying special attention to its challenges to urban governance. This edited volume fills this gap by organizing ten chapters of distinctive urban development and governance issues.

Download or read book The SAGE Handbook of New Urban Studies written by John Hannigan and published by SAGE. This book was released on 2017-05-01 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last two decades have been an exciting and richly productive period for debate and academic research on the city. The SAGE Handbook of New Urban Studies offers comprehensive coverage of this modern re-thinking of urban theory, both gathering together the best of what has been achieved so far, and signalling the way to future theoretical insights and empirically grounded research. Featuring many of the top international names in the field, the handbook is divided into nine key sections: SECTION 1: THE GLOBALIZED CITY SECTION 2: URBAN ENTREPRENEURIALISM, BRANDING, GOVERNANCE SECTION 3: MARGINALITY, RISK AND RESILIENCE SECTION 4: SUBURBS AND SUBURBANIZATION: STRATIFICATION, SPRAWL, SUSTAINABILITY SECTION 5: DISTINCTIVE AND VISIBLE CITIES SECTION 6: CREATIVE CITIES SECTION 7: URBANIZATION, URBANITY AND URBAN LIFESTYLES SECTION 8: NEW DIRECTIONS IN URBAN THEORY SECTION 9: URBAN FUTURES This is a central resource for researchers and students of Sociology, Cultural Geography and Urban Studies.