Brand Therapy

Download or read book Brand Therapy written by Brian Smith and published by Practical Inspiration Publishing. This book was released on 2018-01-25 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.

Download or read book Revolution written by Russell Brand and published by Ballantine Books. This book was released on 2014-10-14 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.

Download or read book Anxiety Rx written by Russell Kennedy and published by St. Martin's Essentials. This book was released on 2024-09-17 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: From physician and neuroscientist Russell Kennedy, MD comes an award-winning book that offers a revolutionary, life-changing approach to healing anxiety. Break the cycle of anxiety with the newly upgraded and expanded second edition. After years of trying different therapies for his debilitating anxiety without success, Dr. Russell Kennedy had an epiphany: anxiety does not start in the brain. Anxiety starts in the body, where trauma is stored and physical and emotional perception begin. Alarm bells originating in the body are what trigger those anxious thoughts that we call anxiety, and Russ realized that true healing starts only when we learn not to conflate the two. He understood that existing therapies focused only on the mind would never get to the root of the problem—at best, they could help manage symptoms, but they’d never truly heal anxiety. Wanting to make a difference for the millions who suffer from anxiety disorder, Russ created Anxiety Rx, a book that blends his personal story with medical science, neuroscience, and developmental psychology. Readers learn how to sever the connection between the somatic alarm and the flood of anxious thoughts—in the process they begin to heal old trauma and gain a sense of control previously unknown. Russ offers techniques not only for our thinking minds, but for our feeling bodies, changing not just our mindset, but our “body-set.” Unraveling the intricate relationship between anxiety, the body, and the mind, Anxiety Rx offers a profound path toward healing and growth.

Download or read book Know Your Value written by Mika Brzezinski and published by Hachette Books. This book was released on 2018-09-25 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling motivational guide that TheAtlantic.com calls "a rallying cry for women to get the money they deserve." Why are women so often overlooked and underpaid? What are the real reasons men get raises more often than women? How can women ask for -- and actually get--the money, the job, the recognition they deserve? Prompted by her own experience as cohost of Morning Joe, Mika Brzezinski asked a wide range of successful women to share the critical lessons they learned while moving up in their fields. Power players such as Facebook's Sheryl Sandberg, Senator Elizabeth Warren, Harvard's Victoria Budson, comedian Susie Essman, and many more shared their surprising personal stories. They spoke candidly about why women are paid less and the pitfalls women face -- and play into. Now expanded to address gender dynamics in the #MeToo era, Know Your Value blends compelling personal stories with the latest research on why many women don't negotiate their compensation, why negotiating aggressively usually backfires, and what can be done about it. For any woman who has ever wondered if her desire to be liked can be a liability (yes), if there is a way to reclaim her contribution after it's been co-opted in a meeting (yes), and if there are strategies men use to get ahead that women should too (yes!), Know Your Value provides vital advice to help women be their own best advocates.

Download or read book Retail Therapy written by Mark Pilkington and published by Bloomsbury Publishing. This book was released on 2019-01-10 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost weekly, the news is full of stories about disappearing retail chains. From House of Fraser and BHS to Toys'R'Us and Sears, recognised names are vanishing overnight – as such large organizations disappear, so the malls, shopping centres, high streets and main streets become emptier and less appealing to visit. The retail sector is hugely important in terms of job numbers: in the US, it employs around 30 million people (directly and indirectly); in the UK, around 10 million. As such, anything that jeopardises the retail sector will have a deep and lasting impact on millions of lives, as well as on public policy. While many blame the 'Amazon effect', this is an oversimplification. Deeper forces are at work that are changing people's relationships with brands, the balance of power between producers and consumers, and the whole nature of the supply chain that has existed since the industrial revolution. Retail Therapy offers a comprehensive analysis of these forces and their impact on the world of retailing. More importantly, it presents a cogent analysis of the longer term trends that are shaping retailing, and outlines a clear road map for sustainable success in the future.

Download or read book Child-friendly Therapy written by Marcia B. Stern and published by . This book was released on 2002 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How to Launch a Brand (2nd Edition) written by Fabian Geyrhalter and published by . This book was released on 2015-12 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.