Brand New Justice

Download or read book Brand New Justice written by Simon Anholt and published by Routledge. This book was released on 2006-08-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.

Download or read book Brand New Justice written by Simon Anholt and published by Routledge. This book was released on 2003 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brand New Justice: the Upside of Global Branding is essential reading for businesses and governments in emerging countries, for people in the international aid sector, for marketers seeking worthwhile applications for their skills, and for anyone who is interested in practical solutions to world poverty."--BOOK JACKET.

Download or read book Competitive Identity written by Simon Anholt and published by Springer. This book was released on 2006-11-13 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

Download or read book Political Awakenings written by Harry Kreisler and published by ReadHowYouWant.com. This book was released on 2011-03 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a kid, Noam Chomsky handed out the Daily Mirror at his uncle's newsstand on 72nd Street, inadvertently finding himself in a buzzing intellectual and political hub for European immigrants in New York. Iranian human rights Nobelist Shirin Ebadi and her husband signed their own legal contract, attempting to restore equality to their marriage after the Iranian Revolution effectively erased the legal rights of women. Elizabeth Warren set out to expose those frauds declaring bankruptcy and taking advantage of the system-only to discover, in her research, a very different story of hard-working middle-class families facing economic collapse in the absence of a social safety net. While studying at Oxford, a young Tariq Ali made a bet with a friend that he could work the Vietnam War into every single answer on his final exams. In this rousing, thoughtful, often funny, and always inspiring volume, a diverse and impressive group of thinkers reflect on those formative experiences that shaped their own political commitments. A fascinating new window into the revealing links between the personal and the political, Political Awakenings will engage readers across generations.

Download or read book Marketing Global Justice written by Christine Schwöbel-Patel and published by Cambridge University Press. This book was released on 2021-05-06 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: A political economy analysis that explains international criminal law's hegemonic status in the understanding of global justice.

Download or read book Imperial Nature written by Michael Goldman and published by Yale University Press. This book was released on 2008-10-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is the World Bank so successful? How has it gained power even at moments in history when it seemed likely to fall? This pathbreaking book is the first close examination of the inner workings of the Bank, the foundations of its achievements, its propensity for intensifying the problems it intends to cure, and its remarkable ability to tame criticism and extend its own reach. Michael Goldman takes us inside World Bank headquarters in Washington, D.C., and then to Bank project sites around the globe. He explains how projects funded by the Bank really work and why community activists struggle against the World Bank and its brand of development. Goldman looks at recent ventures in areas such as the environment, human rights, and good governance and reveals how—despite its poor track record—the World Bank has acquired greater authority and global power than ever before. The book sheds new light on the World Bank’s role in increasing global inequalities and considers why it has become the central target for anti-globalization movements worldwide. For anyone concerned about globalization and social justice, Imperial Nature is essential reading.

Download or read book Lady Justice written by Dahlia Lithwick and published by Penguin. This book was released on 2023-09-19 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the LA Times Book Prize in Current Interest An instant New York Times Bestseller! “Stirring . . . Lithwick’s approach, interweaving interviews with legal commentary, allows her subjects to shine...Inspiring.” —New York Times Book Review “In Dahlia Lithwick’s urgent, engaging Lady Justice, Dobbs serves as a devastating bookend to a story that begins in hope.” —Boston Globe Dahlia Lithwick, one of the nation’s foremost legal commentators, tells the gripping and heroic story of the women lawyers who fought the racism, sexism, and xenophobia of Donald Trump’s presidency—and won In the immediate aftershocks of Donald Trump’s victory over Hilary Clinton in 2016, women lawyers across the country, independently of one another, sprang into action. They were determined not to stand by while the Republican party did everything in their power to pursue devastating and often retrograde policies. In Lady Justice, Dahlia Lithwick, one of the nation’s foremost legal commentators, illuminates these many heroes of the Trump years. From Sally Yates and Becca Heller, who fought the Muslim travel ban, to Roberta Kaplan, who sued the neo-Nazis in Charlottesville, to Stacey Abrams, who worked to protect the voting rights of millions of Georgians, Lithwick dramatizes in thrilling detail the women lawyers who worked tirelessly to hold the line against the most chaotic presidency in living memory. A celebration of the legal ingenuity and indefatigable spirit of the women whose work all too often went unrecognized at the time, Lady Justice is destined to be treasured and passed from hand to hand for generations to come.