Blueprint For Your Library Marketing Plan

Download or read book Blueprint for Your Library Marketing Plan written by Patricia H. Fisher and published by American Library Association. This book was released on 2006 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?

Download or read book How to Launch an Author Awards Program at Your Library written by Julianne T. Stam and published by Bloomsbury Publishing USA. This book was released on 2015-12-07 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establishing an awards program for self-published authors offers libraries new ways to bolster their relevance and expand upon their roles as curators and "keepers of story." This guide shows you how. For many reasons, up until now librarians have ignored the nearly half-million self-published books available for purchase. This book details how to find and promote librarian-curated, self-published books, covering every step in the process—from assembling a committee and recruiting judges to soliciting submissions, handling the nominated authors, judging the entries, and promoting the contest and contest winner. Written by the founding members of the Soon-to-be-Famous Illinois Author Project, the first librarian-curated award for self-published works, this book shows you how to use the process outlined by these library marketing professionals to run a successful author awards program. You can also apply their proven methods and tools to evaluate self-published books written by local authors that you are considering adding to your collections.

Download or read book Marketing and Promoting Electronic Resources written by Eleonora I. Dubicki and published by Routledge. This book was released on 2013-10-18 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them. This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources. This material was published as a special issue of The Serials Librarian.

Download or read book Library Marketing Basics written by Mark Aaron Polger and published by Rowman & Littlefield. This book was released on 2019-03-26 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: Learn what true library marketing is, and what it’s not Plan a large scale marketing campaign / awareness campaign on a shoestring budget Learn how to market yourselves as librarians! Develop your own professional identity and brand Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a “library” brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don’t need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.

Download or read book 3D Printing in Medical Libraries written by Jennifer Herron and published by Rowman & Littlefield. This book was released on 2019-02-22 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supporting tomorrow’s doctors involves preparing them for the technologies that will be available to them. 3D printing is one such technology that is becoming more abundant in health care settings and is similarly a technology libraries are embracing as a new service offering for their communities. 3D Printing in Medical Libraries: A Crash Course in Supporting Innovation in Health Care will provide librarians interested in starting or enhancing a 3D printing service an overview of 3D printing, highlight legal concerns, discuss 3D printing in libraries through a literature review, review survey results on 3D printing services in health sciences and medical libraries, and offer case studies of health sciences and medical libraries currently 3D printing. Additionally, resources for finding medically related models for printing and tips of how to search for models online is also provided, along with resources for creating 3D models from DICOM. Common print problems and troubleshooting tips are also highlighted and lastly, marketing and outreach opportunities are discussed. Herron presents the nitty-gritty of 3D printing without getting too technical, and a wealth of recommended resources is provided to support librarians wishing to delve further into 3D printing. Design thinking and the Maker Movement is also discussed to promote a holistic service offering that supports users not only with the service but the skills to best use the service. Readers will finish the book with a better sense of direction for 3D printing in health sciences and medical libraries and have a guide to establishing or enhancing a 3D printing in their library. This book appeals to health sciences libraries and librarians looking to start a 3D printing service or understand the 3D printing space as it relates to medical education, practice, and research. It serves as: a field guide for starting a new library service a primer for meeting the information needs of medical faculty, staff, and students a useful reference for a deep dive into this space by librarians who are already actively carrying out some of the kinds of work described herein

Download or read book Creating Your Library Brand written by Elisabeth Doucett and published by American Library Association. This book was released on 2008-05-12 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit?

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