Beyond The Obvious

Download or read book Beyond the Obvious written by Phil McKinney and published by Hachette Books. This book was released on 2012-02-07 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"

Download or read book Beyond The Obvious written by Christine Page and published by Random House. This book was released on 2011-04-30 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intuition is our wise, compassionate friend who helps us to clarify decisions, to avoid unpleasant situations and to access the deeper levels of awareness. But beyond this, the intuition awakens us to ourselves, leading us on a journey of enlightenment until we eventually merge with our essential being. The various stages of the pilgrimage are reflected in stories from the author's own life and encourage us to expand our consciousness from the state of "hoping", through the phase of "believing" until we experience the undeniable "knowing". Following many years of fulfillment in the caring professions, Dr Christine Page has become a highly respected international teacher bringing her inspirational talents to the psycho-spiritual field.

Download or read book Matter written by Peter Sheahan and published by BenBella Books, Inc.. This book was released on 2016-01-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: People want to buy from, work for, and partner with companies that matter. So how do you build a company that matters? Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build a sustainable, differentiated organization. In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value—your edge of disruption—at the intersection of old and new, where your existing profits, reach, and reputation enable you to create the markets of the future. This is the place where the most important problems are solved and where the fewest people can solve them. Your edge of disruption is where your opportunity to matter is found. Matter uses extensive case studies of real companies that have successfully become the obvious choice in their markets—from high-profile corporations like Adobe and Burberry to lesser-known brands like Littlefield and BlueShore Financial. Their stories define innovative and impactful approaches to business that you can use to influence and partner with the right customers and clients to win in our radically changing world. Through their journeys, you will find the inspiration and courage to lean in to complexity and solve the higher value problems that matter most. Don't just read this book—use it to identify and act on opportunities to create the most value and accelerate your own journey to becoming a person and a company that matters.

Download or read book Thinking Beyond the Obvious written by Robert Mano and published by Morgan James Publishing. This book was released on 2011-05-03 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an easily understood concept. Successful businesses use it; most do not realize they are doing it. Once you read, “Thinking Beyond the Obvious,” you will immediately grasp the simplicity of the concept and quickly recognize the driving factors of a successful business like never before. You will have an epiphany. Simply said, you will have that, “Wow! Why didn’t I think about that?” moment. You will see each business, including your own, through a completely different and savvy pair of eyes. It will be like taking off the blinders. Simple yes. Exciting, absolutely. Thinking Beyond the Obvious will: Differentiate your business from every other business in the marketplace, Position your business for success, Transform your attitude from one of blank to one of “Wow, I can do this," Provide simple, proven ideas that you can immediately use to more effectively and efficiently compete in the marketplace. If you are looking for real world illustrations and practical insights on how to supercharge your business, and you are looking for that million-dollar idea to position your business for success, your search is over.

Download or read book Data, New Technologies, and Global Imbalances written by Georges Kotrotsios and published by Cambridge Scholars Publishing. This book was released on 2021-03-03 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are familiar with the idea that technology is neutral, and that its impact depends only on how it is used. This traditional view has, however, become untenable. Because of its nature and its complex interplay with industry, the economy, and society, technology is no longer neutral. This change is being driven by the pervasiveness of data, which today are generated everywhere at an unpreceded pace because several technologies are currently reaching maturity. Data shape the world around us, in a trend that is commonly referred to as “digitalization”. This trend is apparent in every aspect of our lives, ranging from our personal environment and health to transportation, energy generation and management, and industry. Digitalization itself generates value, enabling the creation of new products and services. It also fosters technological and business innovation in other fields, including the manufacturing industry, and acts as a lever with which to promote growth. Digitalization, however, also creates imbalances, and this happens due to its very nature. Such imbalances appear between different parts of the globe and within individual geographical spaces. This book explores the multiplicity of mechanisms associated with the growing role that technology and data are playing in the creation of imbalances, and goes on to identify certain paths that lead toward mitigation. Should we make data publicly accessible, and in a transparent way? How can policymakers empower governments to address global and local imbalances, particularly those generated by technology and data? Do we need a global data-governance structure that—like the World Trade Organization for commerce—regulates data use and access?

Download or read book Beyond the Obvious written by James DeYoung and published by Multnomah Books. This book was released on 1995 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Everything is Obvious written by Duncan J. Watts and published by Atlantic Books. This book was released on 2011-07-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? And does higher pay incentivize people to work harder? If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life-explanations that seem obvious once we know the answer-are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life.