Auto Brand

Download or read book Auto Brand written by Anders Parment and published by Kogan Page Publishers. This book was released on 2014-01-03 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity. Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert, featuring case studies from major car brands including Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo. It includes findings from 100 interviews conducted with CEOs, marketing managers, sales managers and sales people, from manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations. Auto Brand is essential reading for marketing managers, sales managers, CEOs, development managers and dealers in all types of companies in the car industry including: manufacturers, national sales companies/importers, dealers, finance companies, insurance companies, free-standing repair shop channels and more. It is the first book to specifically address how to deal with the challenges facing the automotive industry and illustrates how companies can take advantage of new technologies, adapt to emerging trends in consumer behaviour, improve profitability and build even more successful brands in the future.

Download or read book How to Repair Your Car written by Paul Brand and published by . This book was released on with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Motorbooks, the leader in automotive publishing for over 4 decades, comes the most practical car care guide ever produced to help the average car owner maintain and repair his or her vehicle - How to Repair Your Car. In this easy-to-follow guide, author Paul Brand, a nationally known automotive expert, takes you through the steps of auto maintenance and repair—simple steps that could add years to a car’s life and save a driver thousands of dollars in repairs. This is also the only car maintenance and repair guide on the market to contain 50 do-it-yourself projects in full-color, step-by-step instructions that are easy to follow and understand. Focusing on post-1985 cars (with occasional explanations about earlier models), Brand introduces readers to the rudiments of automotive systems—from electrical, fuel, and cooling to drivetrain, suspension, tires, brakes, and exhaust—and discusses problems that arise in each system. The book includes practical advice for readers with only a passing knowledge of cars, as well as the basics of caring for a car’s exterior and interior. How to Repair Your Car is a must-have for any car owner who wants to extend the life of his or her car, learn how to perform car maintenance or repair instead of paying a mechanic, diagnose simple noises and knocks, as well as learn tips for knowing exactly what they're paying for when their car goes to the shop.

Download or read book Ward's Automobile Topics written by and published by . This book was released on 1907 with total page 1072 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Automobile Journal written by and published by . This book was released on 1912 with total page 1530 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Automobile Journal written by and published by . This book was released on 1913 with total page 1282 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Yugo written by Jason Vuic and published by Macmillan + ORM. This book was released on 2011-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand "good" communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you've got The Yugo: The Rise and Fall of the Worst Car in History. Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia's nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo . . . at the bottom.

Download or read book Oregon Directory of Fire, Automobile (fire), Marine, Life and Miscellaneous Insurance Agents and Companies Represented written by Oregon. Insurance Dept and published by . This book was released on 1926 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: