Attribution Modelling In Google Ads And Facebook

Download or read book Attribution Modelling in Google Ads and Facebook written by Himanshu Sharma and published by Independently Published. This book was released on 2019 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attribution modelling is the process of understanding the customer purchasing journey and determining the most effective marketing channels/campaigns for investment at a particular point in time.A lot has been said about attribution modelling over the years. However, talking about attribution is the easy bit, implementing it is the real challenge.This book has been written to help you implement attribution modelling in Google Ads (formerly Google AdWords) and Facebook. This expert guide will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and to determine the most effective marketing channels for investment.In this book there is a strong focus on using Google Ads and other Google tools such as Google Analytics. I have explained various attribution modelling concepts, mainly in the context of Google Ads and Facebook. What do you need to know in advance in order to benefit from this book?In order to get the maximum benefit from this book, you will need a working knowledge of Google Ads, Facebook marketing, Google Analytics and ecommerce. No knowledge of statistics or traditional marketing mix modelling is required. This book has been written in plain English. As long as you understand English, you are good to go.What is not included in this book?This book is not about getting started with Google Ads, Google Analytics or Facebook marketing. The main emphasis of this book is on optimizing the online performance of your marketing campaigns through attribution modelling in the context of Google Ads and Facebook. This book explains attribution modelling only in the context of Google Ads and Facebook. It does not explain attribution modelling in the context of Google Analytics and other marketing channels, such as organic search, email, affiliate marketing etc.This book is not about traditional marketing mix modelling. It is also not about understanding and finding the optimal mix of the 4Ps of marketing (product, price, place and promotion). There are no chapters on regression analysis and predictive modelling. We are not going to predict or forecast any future sales or ROI in this book. Consequently, there is no use of statistics in this book. I recommend that you read the table of contents in order to get a good understanding of the topics covered within this book.Who should read this book?Any person who wants to improve the online performance of their Google Ads and Facebook marketing campaigns should read this book. Digital marketers, web analysts, conversion optimizers and data scientists will benefit the most from this book.

Download or read book Predictive Technology in Social Media written by Cristina Fernández-Rovira and published by CRC Press. This book was released on 2022-07-07 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can behaviour on social media predict future purchase patterns? Can what we click on social media foresee which political party will we vote for? Can the information we share on our wall foretell the next series I might want to watch? Can the likes on Instagram and Facebook predict the time one will spend on digital platforms in the next hour? The answer is no longer science fiction. It points to the ability of mainstream social media platforms such as Facebook and Twitter to be able to deliver specialised advertising services to highly targeted audience segments controlled by the billions of devices that flood our daily lives. At the same time, it highlights a more relevant problem: can social media guide, suggest or impose a certain behaviour or thought? Everything seems to indicate that they can do it. Predictive Technology in Social Media comprises 10 essays that reflect on the power of the predictive technology of social media in culture, entertainment, marketing, economics and politics. It shows, from a humanistic and critical perspective, the predictive possibilities of social media platforms, as well as the risks this entails for cultural plurality, everyday consumption, the monopolistic concentration of the economy and attention, and democracy. The text is an invitation to think, as citizens, about the unbridled power we have ceded to digital platforms. A new voice to warn about the greatest concentration of communicative power ever seen in the history of humanity.

Download or read book Advertise Like a Warrior written by Aman Verma and published by Notion Press. This book was released on 2024-11-09 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover powerful, unconventional ad strategies inspired by marketing legends to create standout campaigns that captivate and convert. "Advertise Like a Warrior" offers a fresh take on advertising, blending innovative tactics with proven methods. This book provides actionable insights on using creativity, data, and ethical practices to craft compelling ads that make a mark. Perfect for both seasoned professionals and newcomers, it delivers strategies to outshine competitors and drive meaningful results. “This book offers cutting-edge strategies for exceptional marketing success.” - Dave McGowen, President of USA's Leading Marketing Agency

Download or read book Digital Marketing Insights 2018 written by Social Beat Digital Marketing LLP and published by Notion Press. This book was released on 2018-06-14 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know that 95% of videos consumed in India are not in English? Yes, you read that right! India is becoming a trendsetter and changing the way Internet users are consuming content. Currently, there are about 450 million Internet users in India, and this is set to increase to a whopping 635.8 million by 2021. These numbers are pushing Indian brands to leverage digital marketing as a crucial part of their media mix. In this book, we have highlighted the importance of digital marketing with surprising statistics on content consumption patterns. We also reveal the top digital marketing trends with insights from social media, SEO & content marketing, video, digital advertising and UX design. We have sector-specific strategies that highlight the challenges faced by leading industries like finance, FMCG, real estate, healthcare and e-commerce. Stay ahead of the competition with our proven tailor-made solutions, which have been compiled by leading digital marketing experts across the country.

Download or read book The Like Economy written by Brian Carter and published by Pearson Education. This book was released on 2013 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Like Economy' offers a complete, start-to-finish plan for making money on Facebook. Brian Carter demonstrates step-by-step techniques and practical lessons to help companies build their online revenue.

Download or read book Digital Marketing Fundamentals written by Greg Jarboe and published by John Wiley & Sons. This book was released on 2023-03-01 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.

Download or read book Artificial Intelligence based Online Marketing written by Ms.Hridayama Dev Varm and published by Leilani Katie Publication. This book was released on 2024-04-03 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ms.Hridayama Dev Varma, Senior Research Scholar, Faculty of Management, SRM Institute of Science and Technology, Kattankulathur, Chengalpattu, Tamil Nadu, India. Mrs. Neglur Indrani Sudhindra , Full Time Research Scholar , Faculty of Management , SRM Institute of Science and Technology, Kattankulathur, Chengalpattu, Tamil Nadu, India . Mr. Surjadeep Dutta,Senior Research Scholar, Faculty of Management, SRM Institute of Science and Technology, Kattankulathur, Chengalpattu, Tamil Nadu, India.