Ads Fads And Consumer Culture

Download or read book Ads, Fads, and Consumer Culture written by Arthur Asa Berger and published by Rowman & Littlefield. This book was released on 2015-01-22 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.

Download or read book Ads, Fads, and Consumer Culture written by Arthur Asa Berger and published by Rowman & Littlefield Publishers. This book was released on 2000 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and communication theory and process to give an overall view of the advertizing industry in America.

Download or read book Ads, Fads, and Consumer Culture written by Arthur Asa Berger, San Francisco State University and published by Rowman & Littlefield Publishers. This book was released on 2011-04-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

Download or read book Ads, Fads, and Consumer Culture written by Arthur Asa Berger and published by Rowman & Littlefield. This book was released on 2007 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing and comes complete with updated ads and Berger's signature drawings. Whether new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

Download or read book Shop 'til You Drop written by Arthur Asa Berger and published by Rowman & Littlefield Publishers. This book was released on 2004-11-26 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is the United States different from other first-world nations in the amount of time we spend shopping or in our attitudes toward consumption? Are we one unified consumer culture or are several cultures operating and battling against one another? Arthur Asa Berger uncovers the answers to these and other questions, considering the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, Shop 'til You Drop is ideal for courses in cultural studies, advertising, and American studies, as well as for anyone curious about our nation's drive to consume.

Download or read book Media Research Techniques written by Arthur Asa Berger and published by SAGE. This book was released on 1998-05-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in learning by doing, they come to know a variety of ways in which communication research is conducted, in both theory and practice.

Download or read book Media and Society written by Arthur Asa Berger and published by Rowman & Littlefield Publishers. This book was released on 2012-08-09 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Society: A Critical Perspective offers an accessible introduction to the role that the mass media play in our lives, our society, and American culture. Berger explores the relationship between consumers and media with an emphasis on the shaping influence that both have on each other. This lively text, illustrated with original sketches by the author, equips students with the tools necessary to analyze the media that permeates their lives. The third edition features a discussion of the impact of Facebook, Twitter, and other social media on youth culture, an expanded discussion of media ethics, including the Murdoch phone-tapping scandal, an analysis of how media has affected our political landscape, and updated examples and material on media theories and ideology.