Adding Value Rle Marketing

Download or read book Adding Value (RLE Marketing) written by Geoffrey G. Jones and published by Routledge. This book was released on 2014-09-19 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

Download or read book Adding Value (RLE Marketing) written by Geoffrey Jones and published by Routledge. This book was released on 2014-09-19 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

Download or read book Strategic Marketing Management (RLE Marketing) written by Gordon Foxall and published by Routledge. This book was released on 2014-09-15 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.

Download or read book Perspectives on International Marketing - Re-issued (RLE International Business) written by Stanley Paliwoda and published by Routledge. This book was released on 2013-01-04 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

Download or read book Competitive Marketing (RLE Marketing) written by John O'Shaughnessy and published by Routledge. This book was released on 2014-09-15 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

Download or read book Corporate Innovation (RLE Marketing) written by Gordon Foxall and published by Routledge. This book was released on 2014-09-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

Download or read book The Bloomsbury Handbook of Food and Popular Culture written by Kathleen Lebesco and published by Bloomsbury Publishing. This book was released on 2017-12-14 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influence of food has grown rapidly as it has become more and more intertwined with popular culture in recent decades. The Bloomsbury Handbook of Food and Popular Culture offers an authoritative, comprehensive overview of and introduction to this growing field of research. Bringing together over 20 original essays from leading experts, including Amy Bentley, Deborah Lupton, Fabio Parasecoli, and Isabelle de Solier, its impressive breadth and depth serves to define the field of food and popular culture. Divided into four parts, the book covers: - Media and Communication; including film, television, print media, the Internet, and emerging media - Material Cultures of Eating; including eating across the lifespan, home cooking, food retail, restaurants, and street food - Aesthetics of Food; including urban landscapes, museums, visual and performance arts - Socio-Political Considerations; including popular discourses around food science, waste, nutrition, ethical eating, and food advocacy Each chapter outlines key theories and existing areas of research whilst providing historical context and considering possible future developments. The Editors' Introduction by Kathleen LeBesco and Peter Naccarato, ensures cohesion and accessibility throughout. A truly interdisciplinary, ground-breaking resource, this book makes an invaluable contribution to the study of food and popular culture. It will be an essential reference work for students, researchers and scholars in food studies, film and media studies, communication studies, sociology, cultural studies, and American studies.