42 Rules For Growing Enterprise Revenue 2nd Edition

Download or read book 42 Rules for Growing Enterprise Revenue (2nd Edition) written by Lilia Shirman and published by Happy About. This book was released on 2009 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, sales, and business development executives face constant pressure to boost revenue. This book is a brainstorming tool meant to provoke discussion and creativity within executive teams who are looking to boost their top line numbers. '42 Rules for Growing Enterprise Revenue' is based on two concepts: No effective effort to grow a company is ever contained within a single function There is no silver bullet -- you have to keep trying new things and making bets So, this isn't a marketing or sales book; it doesn't focus on a single idea or framework. Instead, it discusses many different ways that companies have succeeded in boosting sales. This collection of practical ideas about the strategies that raise sales combines Lilia Shirman's observations from almost 20 years of experience in marketing, business development, strategic alliance management and operations with stories and lessons from other technology business leaders. The rules cover a broad spectrum of concepts, including: Laying the foundation for growth New market entry Sales enablement Solutions Industry specialization Demonstrating value Some rules are reminders of the things you know you "should do" but never implemented. Others might spark new ideas, or inspire different approaches to old ones. A few are warnings about the roadblocks you'll want to avoid. All are practical, concise, and actionable.

Download or read book 42 Rules for a Web Presence That Wins (2nd Edition) written by Philippa Gamse and published by Happy About. This book was released on 2012-11 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Primarily designed for businesses which are not pure e-commerce companies, and that probably don't have the resources to deploy major enterprise software solutions and dedicated in-house technical teams, this volume explains business concepts, issues, strategies, and tactics for the Web.

Download or read book 42 Rules to Turn Prospects Into Customers written by Meridith Elliott Powell and published by Happy About. This book was released on 2010 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economy is changing. Trust and value have become the new Return on Investment (ROI). Consumers are the new drivers of the market; they are in control of where, when, how and from whom they buy. To succeed in this economy you need to do it all - build relationships, establish trust and value, maximize efficiency and generate bottom line results. In her new book, 42 Rules To Turn your Prospects into Customers, Meridith Elliott Powell draws on her 20-plus years in sales to give you a practical step-by-step guide on how to find the right prospects, build profitable relationships, close more sales and turn your customers into champions for your business. Through her experience, research and interviews with sales professionals, clients and executives, Powell has gathered valuable information that will help you navigate this change, get ahead of the curve, and succeed. For sales people, business owners, and executives who need to know how to identify the right prospects; build quality relationships, and maximize their sales efforts, this book provides solid, actionable answers. The rules can be learned quickly and implemented immediately so you and your teams can develop your most critical skill - striking the balance between relationships and results. Powell answers these questions and more: How can I make sure my networking efforts are setting me up for sales success? How do I maximize my time and minimize my expenses? How do I handle the stress of producing and meeting sales goals? How do I get my customers to buy my best and most valuable products or services? How do I standout from the competition? Powell, a life-long student of sales and the sales process, is passionate about helping her clients succeed. Her experience, dedication to research and her desire to listen and learn from the ultimate teacher - our customers - ensure readers gain first hand knowledge of how to Turn Prospects into Customers.

Download or read book 42 Rules for Your New Leadership Role written by Pam Fox Rollin and published by Happy About. This book was released on 2012-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from extensive interviews with corporate leaders and the author's 20 years as a strategy consultant and executive coach, these rules form an essential leadership manual.

Download or read book 42 Rules to Increase Sales Effectiveness written by Michael Griego and published by Happy About. This book was released on 2012-12-26 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a professional salesperson, sales manager or director, VP of sales, CEO, any role in marketing, or anyone supporting selling efforts, this book is for you. It will teach you updated tools, language and tactics of selling in today's market. Michael Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, has reduced the keys to sales effectiveness to 42 rules. These rules have been road tested over 28 years of personal sales and management experience and close observation of many salespeople and sales organizations. These rules apply to all selling efforts, from high-tech enterprise sales to non-technology sales. Sales isn't rocket science, but it's not ABC simple either. While selling is often either over-engineered or over-simplified, today even the professionals are caught off-guard in a changing world and marketplace. "Old school" is out; new school is in, but with a twist. There are key sales fundamentals that never go out of style but still need a refresh. This book, 42 Rules to Increase Sales Effectiveness (2nd Edition), upgrades and adjusts foundational rules for today's business environment to increase the overall sales effectiveness of individuals or teams. In '42 Rules to Increase Sales Effectiveness (2nd Edition), ' you will learn: The Effective Sales Perspective The Effective Sales Process The effective Salesperson Effective Territory Management Effective Sales Communication The Effective Sales Meeting Effective Sales Closing This book will challenge standard conventions while reinforcing best practices that have gotten lost in the recent advancement of new technologies and modern tools. It's a great read for any professional to confirm that their own "salesmanship" is still on target and appropriately current. Use this as your own handbook to reset on key best-practices for the new day or teach a new generation 42 nuggets and practical applications of this fascinating activity called Sales.

Download or read book The Comfort Zone Illusion written by Susan Neustrom and published by Happy About. This book was released on 2015-04-23 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is this place called the comfort zone? Where does the comfort zone exist? Why is stepping outside of the comfort zone so frightening? "The Comfort Zone Illusion" answers those questions by taking you on a journey of discovery to uncover the mystery of the very personal space we call our comfort zone. It is an exploration through the stages of change, beginning with the very first step outside of the comfort zone to exposing the five walls of fear that create barriers to change. This book looks beyond the illusion of comfort to the stark reality of the discomfort of change, and offers strategies to transform fear to energy, break down the brick walls of fear, develop movement habits, and create success enablers. Every breakthrough exercise provides a reflective understanding of your comfort zone, and although the exercises have a specific purpose, each offers a chance to reveal an "a-ha" moment. One of those moments is the turning point, the awakening to move you out of being stuck in the comfort of where you are to where you are meant to be.

Leaving your comfort zone is frightening, and fear can stifle action, inhibit the ability to attempt a new approach, and can create unnecessary stress, making you less likely to welcome change as an opportunity for discovery, growth, and personal development. The author, Susan Neustrom, shares numerous stories about confusion, uncertainty, anxiety, and success derived from her life-changing experience of facing her fear of educational failure from being a high-school dropout at sixteen by returning to school at forty-eight to earn a GED and then a doctorate. Susan conveys her thoughts, feelings, and unbelievable discomfort with leaving her comfort zone, as well as many "a-ha" moments, in her personal transformation of abandoning a twenty-two-year career to follow her vision to do work with greater purpose and meaning. Not only does she offer her personal account, she also shares the stories of people in a variety of situations, and from experts who clearly understand change.

If you are stuck in your comfort zone, ready for change, but walls of "I can't" stand in your way, this book shows you how leaving your comfort zone is not so hard after all. "The Comfort Zone Illusion" truly demonstrates that possibilities are endless once you learn how to get out of the discomfort of being in your comfort zone, eliminate fear, and unleash purpose, passion, and potential.

Download or read book 42 Rules of Product Management (2nd Edition) written by Brian Lawley and published by Happy About. This book was released on 2012 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: 42 Rules of Product Management is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here. The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!