The Global Pr Revolution

Download or read book The Global PR Revolution written by Maxim Behar and published by Simon and Schuster. This book was released on 2019-10-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An excellent guide.” —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: The New Rules of Social Media How to Speak the Language of PR Modern PR Skills and Tools How to Measure Impact The Effect of Total Transparency on Businesses International Perspectives on the Media The Future of the Industry Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.

Download or read book The Global Public Management Revolution written by Donald F. Kettl and published by Rowman & Littlefield. This book was released on 2006-05-24 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last quarter century, governments around the world have launched ambitious efforts to reform how they manage their programs. Citizens have demanded smaller, cheaper, more effective governments. They have also asked for more programs and better services. To resolve this paradox, governments have experimented with scores of ideas to be more productive, improve performance, and reduce costs. In this new edition of T he Global Public Management Revolution, Donald F. Kettl charts the basic models of reform that are being employed worldwide. Reviewing the standard strategies and tactics behind these reforms, Kettl identifies six common core ideas: the search for greater productivity; more public reliance on private markets; a stronger orientation toward service; more decentralization from national to subnational governments; increased capacity to devise and track public policy; and tactics to enhance accountability for results. Kettl predicts that reform and reinvention will likely become mantras for governments of all stripes. Ultimately, this strategy means coupling the reform impulse with governance—government's increasingly important relationship with civil society and the institutions that shape modern life.

Download or read book The First Global Revolution written by Alexander King and published by . This book was released on 1992 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Unfinished Global Revolution written by Mark Malloch Brown and published by . This book was released on 2011 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Unfinished Global Revolution is a front-line view of the challenges of leadership and the importance of creating greater global cooperation. The former United Nations Deputy Secretary-General, Mark Malloch-Brown diagnoses the central global predicament of the 21st century. As we have become more integrated, we have also become less governed. National governments are no longer equipped to address complex global issues. From climate change to poverty, international organizations have not yet been empowered to step into the breach. The Unfinished Global Revolution chronicles how over the past few decades, domestic problems - from unemployment to environmental distress - have international roots. Increasingly, ad hoc arrangements between NGOs, civil society and the private sector are filling in the gap created by the failures of individual governments. Malloch-Brown urges us to embrace these evermore powerful international institutions and the values needed to underpin a truly globalist agenda - the rule of law, human rights, and greater opportunity for all. Now is the moment for creative statesmanship to form a new approach to global politics, one that will produce stronger international institutions that revive rather than replace national governments. Malloch-Brown has been at the centre of recent world events. Drawing on his experiences at the frontlines of international development - from Cambodia to Darfur, Washington to UN headquarters - Malloch-Brown provides a personal, on-the-ground view of seemingly abstract challenges and forecasts the way forward in global politics. This book should be required reading for all policy makers, politicians and concerned citizens of the world.

Download or read book The Information Revolution and World Politics written by Elizabeth C. Hanson and published by Rowman & Littlefield Publishers. This book was released on 2008-01-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This readable and cogent book provides a much-needed overview of the information revolution in a global context. First tracing the historical evolution of communications since the development of the printing press, Elizabeth C. Hanson then explores the profound ways that new information and communication technologies are transforming international relations. More people have access to more diverse sources of information than ever before, as well as a greater capacity to influence national and international agendas. More transcontinental channels of contact are available to more people in the world at far less cost than ever before in history. Hanson illustrates how these dramatic changes have raised a set of key questions: What is the impact of the information revolution on diplomacy, foreign policymaking, and the conduct of war? How are these new technologies affecting the structure of the global economy and the distribution of the world's wealth? How and to what extent are they affecting the nation-state—its centrality in the international system, its sovereignty, and its relationship to its citizens? In answering these questions, Hanson considers the controversies over the present and future impact of a radically new information and communications environment as part of larger debates over globalization and the role of technology in historical change. Her carefully chosen case studies and judicious use of relevant research provide a firm basis for readers to evaluate competing arguments on this contentious issue.

Download or read book Media and Sovereignty written by Monroe E. Price and published by MIT Press. This book was released on 2002 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the relationship between international media regulations and efforts by nation-states to assert sovereignty and shape media at home and abroad.

Download or read book The Fourth Revolution written by John Micklethwait and published by Penguin. This book was released on 2015-07-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of The Right Nation, a visionary argument that our current crisis in government is nothing less than the fourth radical transition in the history of the nation-state Dysfunctional government: It’s become a cliché, and most of us are resigned to the fact that nothing is ever going to change. As John Micklethwait and Adrian Wooldridge show us, that is a seriously limited view of things. In fact, there have been three great revolutions in government in the history of the modern world. The West has led these revolutions, but now we are in the midst of a fourth revolution, and it is Western government that is in danger of being left behind. Now, things really are different. The West’s debt load is unsustainable. The developing world has harvested the low-hanging fruits. Industrialization has transformed all the peasant economies it had left to transform, and the toxic side effects of rapid developing world growth are adding to the bill. From Washington to Detroit, from Brasilia to New Delhi, there is a dual crisis of political legitimacy and political effectiveness. The Fourth Revolution crystallizes the scope of the crisis and points forward to our future. The authors enjoy extraordinary access to influential figures and forces the world over, and the book is a global tour of the innovators in how power is to be wielded. The age of big government is over; the age of smart government has begun. Many of the ideas the authors discuss seem outlandish now, but the center of gravity is moving quickly. This tour drives home a powerful argument: that countries’ success depends overwhelmingly on their ability to reinvent the state. And that much of the West—and particularly the United States—is failing badly in its task. China is making rapid progress with government reform at the same time as America is falling badly behind. Washington is gridlocked, and America is in danger of squandering its huge advantages from its powerful economy because of failing government. And flailing democracies like India look enviously at China’s state-of-the-art airports and expanding universities. The race to get government right is not just a race of efficiency. It is a race to see which political values will triumph in the twenty-first century—the liberal values of democracy and liberty or the authoritarian values of command and control. The stakes could not be higher.