The Customer of the Future

The Customer of the Future
Author :
Publisher : HarperCollins Leadership
Total Pages : 225
Release :
ISBN-10 : 9781400213641
ISBN-13 : 1400213649
Rating : 4/5 (41 Downloads)

Book Synopsis The Customer of the Future by : Blake Morgan

Download or read book The Customer of the Future written by Blake Morgan and published by HarperCollins Leadership. This book was released on 2019-10-29 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increas­ing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!

The Customer of the Future

The Customer of the Future
Author :
Publisher :
Total Pages : 224
Release :
ISBN-10 : 1400213630
ISBN-13 : 9781400213634
Rating : 4/5 (30 Downloads)

Book Synopsis The Customer of the Future by : Blake Morgan

Download or read book The Customer of the Future written by Blake Morgan and published by . This book was released on 2019-10-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to adopt ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective, to keep up with the demands of the customer of the future. Amazon has led the change in customers' expectations on how, when, and where they shop and make their purchasing decisions, while innovators like Netflix, Apple, Sephora, and Spotify have altered what we expect from the products we purchase. Technology has largely fueled these disruptions, and many traditional brick-and-mortar companies have gone bankrupt as the tried-and-true business models they built themselves around disappeared. Customers in the future will insist on experiences that make their lives significantly easier and better. The companies that will win their business will adapt, not by just proclaiming that customer experience is a priority but by embedding a customer focus into every aspect of their business. They'll understand how emerging technologies like artificial intelligence, automation, and analytics are changing the game and implement a strategy to integrate them into their products and processes. Customer experience futurist Blake Morgan explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't meet these new expectations won't last. The Customer of the Future will show you how to Learn the ten defining strategies for a customer experience-focused company Implement new techniques to shift the entire company from being product-focused to being customer-focused Gain insights through case studies and examples of how the world's most innovative companies are offering new and compelling customer experiences Create a leadership development and culture plan for your organization, to create lasting change

Customer Experience

Customer Experience
Author :
Publisher : Springer
Total Pages : 215
Release :
ISBN-10 : 9780230291775
ISBN-13 : 0230291775
Rating : 4/5 (75 Downloads)

Book Synopsis Customer Experience by : C. Shaw

Download or read book Customer Experience written by C. Shaw and published by Springer. This book was released on 2010-09-09 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

The Future is Customer Service

The Future is Customer Service
Author :
Publisher :
Total Pages : 190
Release :
ISBN-10 : 0975221809
ISBN-13 : 9780975221808
Rating : 4/5 (09 Downloads)

Book Synopsis The Future is Customer Service by : Kym Anthony Illman

Download or read book The Future is Customer Service written by Kym Anthony Illman and published by . This book was released on 2004 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Learn how managers and staff go beyond the norm to win business and ensure customer ecstasy, often at little cost or with minimum effort." - back cover.

The Future of Marketing

The Future of Marketing
Author :
Publisher : FT Press
Total Pages : 309
Release :
ISBN-10 : 9780134084596
ISBN-13 : 0134084594
Rating : 4/5 (96 Downloads)

Book Synopsis The Future of Marketing by : Nicholas Johnson

Download or read book The Future of Marketing written by Nicholas Johnson and published by FT Press. This book was released on 2015-05-30 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it. The Future of Marketing shows how to anticipate and respond to relentless change in channels, media options, organizational relationships, technologies, markets, products, services – and most important of all, customers. Johnson investigates each key emerging trend marketers are facing, from shifting customer expectations and fragmenting media landscapes to the challenge of synthesizing vast troves of data into actionable knowledge. He explains how these trends are eradicating ‘marketing’ as we know it, and helps you respond by refashioning organizational structures, marketing campaigns, marketer roles, and much more. You’ll learn how to: ¿ Move from "campaigning" to storytelling and authentic conversations ¿ Achieve true ‘real-time marketing" and greater agility throughout the marketing function ¿ Migrate from big TV buys to a pervasive multi-channel/omni-channel approach ¿ Accelerate marketing processes, eliminate bureaucracy, and optimize agility ¿ Mitigate risk when everything’s moving at lightspeed ¿ And much more Johnson supports his recommendations by taking you behind the scenes with some of the world’s top marketing teams, at companies including L’Oreal, Old Navy, Time Warner, Adidas, HP, McDonalds, Wells Fargo, and Universal. These highly-successful marketers have recognized that they too must change to flourish in a radically new environment. Johnson shows how they’re planning and executing those changes – and how you can, too. Whether you’re a marketing executive, strategist, or manager, The Future of Marketing offers what your organization needs most: a clear path forward.

The Future of the Office

The Future of the Office
Author :
Publisher : Wharton School Press
Total Pages : 109
Release :
ISBN-10 : 9781613631362
ISBN-13 : 1613631367
Rating : 4/5 (62 Downloads)

Book Synopsis The Future of the Office by : Peter Cappelli

Download or read book The Future of the Office written by Peter Cappelli and published by Wharton School Press. This book was released on 2021-08-10 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: A GLOBE & MAIL BEST BUSINESS BOOK OF 2021 The COVID-19 pandemic forced an unprecedented experiment that reshaped white-collar work and turned remote work into a kind of "new normal." Now comes the hard part. Many employees want to continue that normal and keep working remotely, and most at least want the ability to work occasionally from home. But for employers, the benefits of employees working from home or hybrid approaches are not so obvious. What should both groups do? In a prescient new book, The Future of the Office: Work from Home, Remote Work, and the Hard Choices We All Face, Wharton professor Peter Cappelli lays out the facts in an effort to provide both employees and employers with a vision of their futures. Cappelli unveils the surprising tradeoffs both may have to accept to get what they want. Cappelli illustrates the challenges we face by in drawing lessons from the pandemic and deciding what to do moving forward. Do we allow some workers to be permanently remote? Do we let others choose when to work from home? Do we get rid of their offices? What else has to change, depending on the approach we choose? His research reveals there is no consensus among business leaders. Even the most high-profile and forward-thinking companies are taking divergent approaches: --Facebook, Twitter, and other tech companies say many employees can work remotely on a permanent basis. --Goldman Sachs, JP Morgan, and others say it is important for everyone to come back to the office. --Ford is redoing its office space so that most employees can work from home at least part of the time, and --GM is planning to let local managers work out arrangements on an ad-hoc basis. As Cappelli examines, earlier research on other types of remote work, including telecommuting offers some guidance as to what to expect when some people will be in the office and others work at home, and also what happened when employers tried to take back offices. Neither worked as expected. In a call to action for both employers and employees, Cappelli explores how we should think about the choices going forward as well as who wins and who loses. As he implores, we have to choose soon.

Create the Future + The Innovation Handbook

Create the Future + The Innovation Handbook
Author :
Publisher : Greenleaf Book Group
Total Pages : 358
Release :
ISBN-10 : 9781732439153
ISBN-13 : 173243915X
Rating : 4/5 (53 Downloads)

Book Synopsis Create the Future + The Innovation Handbook by : Jeremy Gutsche

Download or read book Create the Future + The Innovation Handbook written by Jeremy Gutsche and published by Greenleaf Book Group. This book was released on 2020-03-10 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to Innovate and Make Real Change In our era of disruption and possibility, there are so many great opportunities within your grasp; however, most smart and successful people miss out. Unfortunately, your capabilities are limited by the seven traps of path dependency, which cause you to repeat past decisions. These traps can limit you from seeing the potential of what could be. If you could overcome these traps, what could you accomplish? How much more successful could you be? Create the Future teaches you how to think disruptively, providing specific steps to create real innovation and change. This book combines Jeremy's high energy, provocative thinking with tactics that have been battle-tested through thousands of his team's projects advising leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA. On top of all that, this is a double-sided book, paired with The Innovation Handbook, a revised edition of Jeremy's award-winning book, Exploiting Chaos.