The Baby Boom

Download or read book 100 Predictions for the Baby Boom written by Cheryl Russell and published by Springer. This book was released on 2013-11-11 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without the baby boom, the United States would be a different place. The Vietnam War would have lasted longer. Rock and roll would be less pervasive. The civil rights movement would have changed laws and attitudes more slowly. But women might be further ahead in job status and pay if there had been no baby boorr.. Hous ing would be cheaper. The economy would have done better in the 1970s, and people now in their 20s, 30s, and 40s would be making more money. For the past 30 years, the baby boom generation all those born between 1946 and 1964-shook American economics, politics, and culture. But the full impact of 7 8 PREFACE the baby boom is yet to come because the generation is just now gaining the economic and political power to de termine events. Though the baby boom is a diverse generation linked only by its date of birth, that link is critical. The gener ation spans 19 years, which means many boomers ex perience the same things at the same time-going to col lege, getting a job, marrying, divorcing, buying a house, starting a family. Because of this, the baby boom in fluences what America's businesses produce, what the media write about, and what the politicans support. It focuses the nation's attention on itself; its concerns be come the nation's concerns. Whatever age the baby boom is becomes the nation's age.

Download or read book Great Expectations written by Landon Y. Jones and published by . This book was released on 1986-07-12 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Baby Boom written by Cheryl Russell and published by . This book was released on 2001 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Master Trend written by Cheryl Russell and published by Springer. This book was released on 2013-10-07 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Baby Boom generation is leading the nation into the future. Having elected one of its own to the White House, this generation - the largest and best educated in history - is poised to place its imprint on the 21st century. Cheryl Russell - acclaimed author of 100 Predictions for the Baby Boom and former editor-in-chief of American Demographics - meets the challenge of predicting the daunting future of this most singular of generations. Russell perceptively shows why members of the Baby Boom generation, born between 1946 and 1964, have always embraced their independence. This individualism has become the master trend of our time. But the Baby Boom generation is now finding itself in the midst of a midlife crisis as it is pulled in one direction by its sense of individualism and in another by its children. Baby Boomers, known for following the beat of their own drummer, are suddenly awakening to the urgent need to bring society together for the sake of their children's future. The Baby Boom generation prizes individualism so highly that it has become the first generation of what Cheryl Russell calls "free agents." Like Curt Flood - baseball's first free agent - the Baby Boomers play by their own rules. Free agents have become both the creators and the eager customers of a new, fast-paced, hotly competitive "personalized economy" that seizes on cutting-edge technologies to produce the innovative and custom-designed products and services the world so sorely needs. Will this personalized economy bring prosperity to Americans? Can the free agents of the Baby Boom generation make life better for all of us? Will they learn to work together for the good of society? Most important, what kind of society are the Baby Boomers leaving to their children? In a culture that values individualism above all, what will happen to the unprepared millions who are trapped in the margins of society? In a world where the disparity between rich and poor has grown dramatically what kind of tensions will arise? The Baby Boom generation is now laying the foundation for the next century. The choices it makes today will reshape America either into a society of turmoil and danger or into a brave new world of cooperation and prosperity. In this landmark work, Cheryl Russell presents the blueprint by which the Baby Boom generation will leave its legacy for the future

Download or read book Social Security Bulletin written by and published by . This book was released on 1998 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Baby Boom written by Cheryl Russell and published by . This book was released on 2006 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book BOOM written by Mary Brown and published by AMACOM. This book was released on 2006-09-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Paco Underhill Women make the vast majority of purchasing decisions in the United States, spending trillions of dollars every year on everything from food and clothing to appliances, cars, vacations, real estate, and much more. One huge, affluent segment of that demographic wields more spending clout than any other: Baby-Boomer women. Born between 1946 and 1964, these women represent a portion of the buying public no marketer can afford to ignore. With successful careers, investments made during the "boom" years, and inheritances from parents or husbands, they are more financially empowered than any previous generation of women. But what is it that will make these women spend their money on your products? Meet Mary Brown and Carol Orsborn, whose exclusive business it is to find out what makes Baby-Boomer women tick -- and buy. With BOOM, they reveal the results of proprietary research that has helped their firm’s five-star clients outclass the competition by reaching and resonating with this powerhouse demographic. BOOM brings together the insights of dozens of market leaders in a wide array of industries, insiders who have learned (sometimes the hard way) what works and what doesn’t in the battle for the hearts and minds of the ""ultimate power consumer."" You will learn: How to increase your market share of today’s most lucrative consumer demographic What your competition and other industry leaders are doing to reach Baby- Boomer women How to minimize the risks and maximize the potential of your efforts in this market How to find, interpret, and present information and statistics and build a strong business case to your colleagues, shareholders, company executives, and others Intelligence for making savvy decisions and communicating the clear message that your target customer wants to hear You’ll also get the authors’ exclusive Imago Diagnostic (ID) tool for identifying exactly what resonates with Boomer women, along with the Seven Things You Don’t Know About Baby-Boomer Women (But Should). At the age when they are more financially comfortable than ever, Baby-Boomer women are now poised and energized to drive consumer markets to unbelievable new highs. With the eye-opening information and cutting-edge strategies in BOOM, your company will be set to enjoy an amazing ride to the top.