The Angel In The Marketplace

Download or read book The Angel in the Marketplace written by Ellen Wayland-Smith and published by University of Chicago Press. This book was released on 2020-09-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other women—to stick to their kitchens. The Angel in the Marketplace is the story of one of America’s most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida silverware, Betty Crocker cake mix, Campbell’s soup, and Chiquita bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable. Rindlaub wasn’t just selling silverware and cakes; she was selling the virtues of free enterprise. By following the arc of Rindlaub’s career from the 1920s through the 1960s, we witness how a range of cultural narratives—advertising chief among them—worked powerfully to shape women’s emotional and economic behavior in support of the free market system. Alongside Rindlaub’s story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century. The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising’s most fervent believers is a tale of a Mad Woman we haven’t been told.

Download or read book Agility written by Mark Mueller-Eberstein and published by John Wiley & Sons. This book was released on 2010-06-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insider secrets to competing-and winning-in the tech-savvy marketplace The new generation of technology savvy workers is changing the way we look at productivity. Agility uniquely describes how technology agility impacts your business's performance and can become a critical success factor. A must-read for leaders defining business strategy and technology implementation, the methodology it describes will show how to measure and drive technology adoption and the derived impact on business results. Includes international cases of various industries, from industry leaders Incorporates the ideas of flexibility, balance, adaptability, and coordination under one umbrella Uniquely describes how technology agility impacts business performance What differentiates Audi, BMW and Mercedes or GM? Understanding it can make or break the future of an organization. Agility makes it clear: the digital divide will be seen in those who take full advantage of the technology versus those merely have it.

Download or read book Unstoppable written by Ben Angel and published by Entrepreneur Press. This book was released on 2021-01-12 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock Your Potential. Become Unstoppable. Unable to overcome debilitating fatigue and depression, bestselling author and personal devel-opment expert Ben Angel set out on a 90-day mission to find and conquer the root of his rut. The result of his journey is Unstoppable, a highly revealing book where Ben gives you a look into the world of nootropics, wearable devices, and nutrition and delivers a guide to help you reduce stress, increase focus, improve physical performance, and eliminate your fears. You’ll hear from world-leading biohackers, neuroscientists, doctors, and New York Times bestselling author Dave Asprey as Ben helps you: Identify the seven triggers causing your brain fog Discover the key to better health, more energy, and a better mood Optimize your mental performance and feel more alert with six nootropics Form new behaviors and break old patterns (the real secret to your success) Interrupt your stress response through breathing Align your biochemistry with your soul’s purpose in three easy steps Use progressive overload to become an upgraded version of yourself Plus, gain access to the Unstoppable Assessment to discover your identity type, pinpoint your energy levels, and create a plan to break through your own limits and become unstoppable. When we look at the most successful people, we usually look at their habits—their behaviors, their day-to-day rituals, their dedication. But what about the mind? Ben Angel hits this idea head-on in Unstoppable, tackling peak performance with biohacking strategies that will blow your mind. —Dr. Ivan Misner, founder of BNI and New York Times bestselling author

Download or read book Momfluenced written by Sara Petersen and published by Beacon Press. This book was released on 2023-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: How momfluencer culture impacts women psychologically as consumers, as performers of their stories, and as mothers On Instagram, the private work of mothering is turned into a public performance, generating billions of dollars. The message is simple: we’re all just a couple of clicks away from a better, more beautiful experience of motherhood. Linen-clad momfluencers hawking essential oils, parenting manuals, baby slings, and sponsored content for Away suitcases make us want to forget that the reality of mothering in America is an isolating, exhausting, almost wholly unsupported endeavor. In a culture which denies mothers basic human rights, it feels good to click “purchase now” on whatever a momfluencer might be selling. It feels good to hope. Momfluencers are just like us, except they aren’t. They are mothers, yes. They are also marketing strategists, content creators, lighting experts, advertising executives, and artists. They are businesswomen. The most successful momfluencers offer content that differs very little from what we used to find in glossy women’s magazines like Glamour and Real Simple, only they’re churning it out daily and that content is their lives. We flock to momfluencers to learn about fashion, wellness, parenting, politics, and to find Brooklyn-designed crib sheets printed with radishes. Chances are, if you’re a mother reading this (and maybe even if you’re not!), you are an arm’s length away from something you’ve purchased because a momfluencer made it look good. Drawing on her own fraught relationship to momfluencer culture, Sara Petersen incorporates pop culture analysis and interviews with prominent momfluencers and experts (psychologists, academics, technologists) to explore the glorification of the ideal mama online with both humor and empathy. At home on a bookshelf with Lyz Lenz’s Belabored and Jia Tolentino’s Trick Mirror, Momfluenced argues that momfluencers don’t simply sell mothers on the benefits of bamboo diapers, they sell us the dream of motherhood itself, a dream tangled up in whiteness, capitalism, and the heteronormative nuclear family. Momfluenced considers what it means to define motherhood for ourselves when society is determined to define motherhood for us.

Download or read book The Making of a Market written by Juliette Levy and published by Penn State Press. This book was released on 2012-01-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the nineteenth century, Yucat&án moved effectively from its colonial past into modernity, transforming from a cattle-ranching and subsistence-farming economy to a booming export-oriented agricultural economy. Yucat&án and its economy grew in response to increasing demand from the United States for henequen, the local cordage fiber. This henequen boom has often been seen as another regional and historical example of overdependence on foreign markets and extortionary local elites. In The Making of a Market, Juliette Levy argues instead that local social and economic dynamics are the root of the region&’s development. She shows how credit markets contributed to the boom before banks (and bank crises) existed and how people borrowed before the creation of institutions designed specifically to lend. As the intermediaries in this lending process, notaries became unwitting catalysts of Yucat&án&’s capitalist transformation. By focusing attention on the notaries&’ role in structuring the mortgage market rather than on formal institutions such as banks, this study challenges the easy compartmentalization of local and global relationships and of economic and social relationships.

Download or read book Awesome Glory written by Jeremy Driscoll and published by Liturgical Press. This book was released on 2019-01-21 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Awesome Glory, Abbot Jeremy Driscoll offers readers a deep dive into the mystery of the resurrection of Jesus. Starting from the conviction that the liturgy is meant to be for Christians an immediate and effective contact with the resurrection, this profound book draws out the riches of each celebration from the Paschal Triduum through Pentecost. Abbot Jeremy focuses particularly on the Scripture texts of Mass, but also on important rituals like the washing of feet, the Lucernarium, and the baptism of catechumens. Loaded with new insights and approaches, this book will be a welcome resource for homilists, pastors, liturgy directors, catechists, faith formation leaders, scholars, and any Christian adult who wants to better understand, teach, and live the startlingly good news of Christ's Resurrection.

Download or read book Inside Yahoo! written by Karen Angel and published by John Wiley & Sons. This book was released on 2002-10-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intriguing look at an Internet pioneer and global powerhouse Reaching sixty percent of all Net users, Yahoo! is one of the most popular Internet portals and one of the most successful companies in the world today. Inside Yahoo! takes readers on a fascinating journey through the thoughts and motivations behind the company. Revealing stories of on-again, off-again management, the race for innovation, and the constant focus on survival, this book will engage readers on many different levels. With access to Yahoo's top executives, author Karen Angel describes the complementary, but different styles that have made Yahoo! one of the few surviving business models in the struggling Internet sector. An informed and astute narrative traces the company's transformation from a twenty-something brainstorm to a sophisticated community to a onetime Wall Street darling that managed to ride-out the recent market shakeout. Along the way, readers will follow in the steps and missteps of this unique company and see how it keeps reinventing itself to keep ahead of a changing marketplace.