Taking Aim At Attack Advertising

Download or read book Taking Aim at Attack Advertising written by Kim Fridkin and published by Oxford University Press. This book was released on 2019-04-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups. They develop the "tolerance and tactics theory of negativity" that marries citizens' tolerance for negativity with campaign messages varying in their civility and relevance and demonstrate how citizens' beliefs and behaviors are affected. Using this original framework, they find harsh and relevant messages influence voters' decisions, especially for people with less tolerance for negativity. And, irrelevant and uncivil advertisements demobilize voters, with low tolerance individuals affected most sharply.

Download or read book Groundbreakers written by Elizabeth McKenna and published by Oxford University Press. This book was released on 2014 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. What is missing from most accounts of the campaign is an understanding of how Obama for America recruited, motivated, developed, and managed its formidable army of 2.2 million volunteers. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign engaged citizens in the work of practicing democracy. How did they organize so many volunteers to produce so much valuable work for the campaign? This book describes how. Elizabeth McKenna and Hahrie Han argue that the legacy of Obama for America extends beyond big data and micro-targeting; it also reinvigorated and expanded traditional models of field campaigning. Groundbreakers makes the case that the Obama campaign altered traditional ground games by adopting the principles and practices of community organizing. Drawing on in-depth interviews with OFA field staff and volunteers, this book also argues that a key achievement of the OFA's field organizing was its transformative effect on those who were a part of it. Obama the candidate might have inspired volunteers to join the campaign, but it was the fulfilling relationships that volunteers had with other people--and their deep belief that their work mattered for the work of democracy--that kept them active. Groundbreakers documents how the Obama campaign has inspired a new way of running field campaigns, with lessons for national and international political and civic movements.

Download or read book Taking Aim at Attack Advertising written by Kim L. Fridkin and published by Oxford University Press, USA. This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Taking Aim at the President written by Geri Spieler and published by St. Martin's Press. This book was released on 2008-12-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2009 San Francisco Book Festival Award (Wild Card category) "I'm not sorry I tried...if successful, the assassination...just might have triggered the kind of chaos that could have started the upheaval of change." --Sara Jane Moore in 1976 Journalist Geri Spieler met would-be assassin Sara Jane Moore while she was in prison; Taking Aim at the President is based on over two decades of interviews as well as independant research. Spieler follows Moore's actions from her childhood in a small West Virginia town to her release from prison in December 2007. Moore's life was never conventional, and along the way she entered and dropped out of the military, was married five times, and was both a political radical and an FBI informant. Focusing on the complex psychology and motivations of a quintessentially desperate housewife and the only woman to ever fire a bullet at an American president, Spieler delivers a nuanced portrait of an elusive person and a fascinating glimpse back at a turbulent period in American history.

Download or read book Failing Up written by Leslie Odom, Jr. and published by Feiwel & Friends. This book was released on 2018-03-27 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leslie Odom Jr., burst on the scene in 2015, originating the role of Aaron Burr in the Broadway musical phenomenon Hamilton. Since then, he has performed for sold-out audiences, sung for the Obamas at the White House, and won a Tony Award for Best Leading Actor in a Musical. But before he landed the role of a lifetime in one of the biggest musicals of all time, Odom put in years of hard work as a singer and an actor. With personal stories from his life, Odom asks the questions that will help you unlock your true potential and achieve your goals even when they seem impossible. What work did you put in today that will help you improve tomorrow? How do you surround yourself with people who will care about your dreams as much as you do? How do you know when to play it safe and when to risk it all for something bigger and better? These stories will inspire you, motivate you, and empower you for the greatness that lies ahead, whether you’re graduating from college, starting a new job, or just looking to live each day to the fullest.

Download or read book The Hotline written by and published by . This book was released on 1993 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Negative Campaigning written by Richard R. Lau and published by Rowman & Littlefield. This book was released on 2004 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes toward government? Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice.