Social Media In Musical Theatre

Download or read book iBroadway written by Jessica Hillman-McCord and published by Springer. This book was released on 2017-11-21 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that the digital revolution has fundamentally altered the way musicals are produced, followed, admired, marketed, reviewed, researched, taught, and even cast. In the first hundred years of its existence, commercial musical theatre functioned on one basic model. However, with the advent of digital and network technologies, every musical theatre artist and professional has had to adjust to swift and unanticipated change. Due to the historically commercial nature of the musical theatre form, it offers a more potent test case to reveal the implications of this digital shift than other theatrical art forms. Rather than merely reflecting technological change, musical theatre scholarship and practice is at the forefront of the conversation about art in the digital age. This book is essential reading for musical theatre fans and scholars alike.

Download or read book Social Media in Musical Theatre written by Trevor Boffone and published by Bloomsbury Publishing. This book was released on 2023-11-16 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers to the widespread phenomenon of how social media platforms such as YouTube, Twitter, and TikTok become an extension of long-standing aspects of musical theatre engagement. Although casual observers may dismiss social media's import, social media has revolutionized the field of musical theatre since the early days of Web 2.0 with spaces such as AOL, LiveJournal, and Myspace. Now, as social media continues to grow in relevance, the nuanced ways in which digital platforms influence musical culture remain ripe for study. Social Media in Musical Theatre moves beyond viewing social media merely as a passing fad or a space free from critical engagement. Rather, this volume takes a serious look at the critical role social media play in musicals, thus challenging how social media users and musical theatre-makers alike approach digital spaces. This book introduces the relationship between musical theatre and social media in the 21st century as well as methods to study social media's influence on musicals through three in-depth case studies organized around marketing on YouTube, fan engagement on Twitter, and new musical development on TikTok.

Download or read book Theatre, Social Media, and Meaning Making written by Bree Hadley and published by Springer. This book was released on 2017-09-30 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers the first broad-based survey of the way artists, audiences and society at large are making use of social media, and how the emergence of social media platforms that allow two-way interaction between these groups has been held up as a ‘game changer’ by many in the theatre industry. The first book to analyse aesthetic, critical, audience development, marketing and assessment uptake of social media in the theatre industry in an integrated fashion, Theatre, Social Media and Meaning Making examines examples from the USA, UK, Europe and Australasia to provide a snapshot of this emerging niche within networked, telematic, immersive and participatory theatre production and reception practices. A vital new resource for the field, this book will appeal to scholars, students, and industry practitioners alike.

Download or read book Social Media in Musical Theatre written by Trevor Boffone and published by Bloomsbury Publishing. This book was released on 2023-11-16 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers to the widespread phenomenon of how social media platforms such as YouTube, Twitter, and TikTok become an extension of long-standing aspects of musical theatre engagement. Although casual observers may dismiss social media's import, social media has revolutionized the field of musical theatre since the early days of Web 2.0 with spaces such as AOL, LiveJournal, and Myspace. Now, as social media continues to grow in relevance, the nuanced ways in which digital platforms influence musical culture remain ripe for study. Social Media in Musical Theatre moves beyond viewing social media merely as a passing fad or a space free from critical engagement. Rather, this volume takes a serious look at the critical role social media play in musicals, thus challenging how social media users and musical theatre-makers alike approach digital spaces. This book introduces the relationship between musical theatre and social media in the 21st century as well as methods to study social media's influence on musicals through three in-depth case studies organized around marketing on YouTube, fan engagement on Twitter, and new musical development on TikTok.

Download or read book Theatre and Social Media written by Patrick Lonergan and published by Bloomsbury Publishing. This book was released on 2024-09-19 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does theatre, one of the most ancient and physical arts, relate to the modern, dynamic technology that is social media? How have changes in the use of social media affected the theatre? How does social media itself operate as a performance space? Used daily by many, social media has become one of the main mediums through which we present and perform our lives. In this concise study of the revealing relationship between theatre and social media, Patrick Lonergan considers social media as a performance space, analyses how theatre-makers' engagement with social media on and off stage affects elements of theatrical composition and reception, and explores the practical and conceptual implications of audiences interacting with professional productions through social media. Exploring case studies from Shakespearean performance to Broadway musicals, this revised edition explores new approaches to social media and theatre, asking how new platforms can influence, and even create, theatre productions.

Download or read book Musical Theatre Histories written by Millie Taylor and published by Bloomsbury Publishing. This book was released on 2022-10-20 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Musical theatre is often perceived as either a Broadway based art form, or as having separate histories in London and New York. Musical Theatre Histories: Expanding the Narrative, however, depicts the musical as neither American nor British, but both and more, having grown out of frequent and substantial interactions between both centres (and beyond). Through multiple thematic 'histories', Millie Taylor and Adam Rush take readers on a series of journeys that include the art form's European and American origins, African American influences, negotiations arounddiversity, national identity, and the globalisation of the form, as well as revival culture, censorship and the place of social media in the 21st century. Each chapter includes case studies and key concept boxes to identify, explain and contextualise important discussions, offering an accessible study of a dynamic and ever evolving medium. Written and developed for undergraduate students, this introductory textbook provides a newly focused and alternative way of understanding musical theatre history.

Download or read book The Oxford Handbook of Social Media and Music Learning written by Janice L. Waldron and published by Oxford University Press. This book was released on 2020-09-23 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid pace of technological change over the last decade, particularly the rise of social media, has deeply affected the ways in which we interact as individuals, in groups, and among institutions to the point that it is difficult to grasp what it would be like to lose access to this everyday aspect of modern life. The Oxford Handbook of Social Media and Music Learning investigates the ways in which social media is now firmly engrained in all aspects of music education, providing fascinating insights into the ways in which social media, musical participation, and musical learning are increasingly entwined. In five sections of newly commissioned chapters, a refreshing mix of junior and senior scholars tackle questions concerning the potential for formal and informal musical learning in a networked society. Beginning with an overview of community identity and the new musical self through social media, scholars explore intersections between digital, musical, and social constructs including the vernacular of born-digital performance, musical identity and projection, and the expanding definition of musical empowerment. The fifth section brings this handbook to full practical fruition, featuring firsthand accounts of digital musicians, students, and teachers in the field. The Oxford Handbook of Social Media and Music Learning opens up an international discussion of what it means to be a musical community member in an age of technologically mediated relationships that break down the limits of geographical, cultural, political, and economic place.