Marketing The 21st Century Library

Download or read book Marketing the 21st Century Library written by Debra Lucas-Alfieri and published by Chandos Publishing. This book was released on 2015-05-14 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings. - Includes web extras, tables, problem and solution exercises - Contains extensive references to real-world examples of good practice - Details practical examples and case summaries from leading libraries - Explores the importance of marketing and promoting academic libraries - Provides resources for readers to help create marketing plans

Download or read book Collection Development and Management for 21st Century Library Collections written by Vicki L. Gregory and published by American Library Association. This book was released on 2019-07-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with discussion questions, activities, suggested additional references, selected readings, and many other features that speak directly to students and library professionals, Gregory’s Collection Development and Management for 21st Century Library Collections is a comprehensive handbook that also shares myriad insightful ideas and approaches valuable to experienced practitioners. This new second edition brings an already stellar text fully up to date, presenting top-to-bottom coverage of the impact of new technologies and developments on the discipline, including discussion of e-books, open access, globalization, self-publishing, and other trends; needs assessment, policies, and selection sources and processes; budgeting and fiscal management; collection assessment and evaluation; weeding, with special attention paid to electronic materials; collaborative collection development and resource sharing; marketing and outreach; self-censorship as a component of intellectual freedom, professional ethics, and other legal issues; diversity and ADA issues; preservation; and the future of the field. Additional features include updated vendor lists, samples of a needs assessment report, a collection development policy, an approval plan, and an electronic materials license.

Download or read book Public Libraries in the 21st Century written by Dr Anne Goulding and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-01 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Libraries in the 21st Century presents a comprehensive analysis of the impact of recent policy initiatives directly targeted at public libraries along with broader developments in the public sector environment within which they operate. Key features include: • An exploration of the context within which public libraries are operating and analysis of their role in local and national life; • Examples of best practice in service delivery; • Evaluation of the challenges and opportunities confronting public library managers; • Wide ranging coverage, including information from published and unpublished sources, supplemented by interviews with key stakeholders in the public library sector. The book provides a unique and thorough guide to the contemporary discourses surrounding issues of identity, social purpose, value and strategy facing the public library service.

Download or read book Successful Network Marketing for the 21st Century written by Rod Nichols and published by Oasis. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers of this step-by-step guide will discover the secrets of the nation's most talented network marketers and learn to grow their own highly profitable business from scratch. Full color.

Download or read book The 21st Century School Library: A Model for Innovative Teaching & Learning written by Ryan Bani Tahmaseb and published by John Catt. This book was released on 2021-11-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: School libraries stand at the forefront of innovation in education. Yet many teachers and administrators do not know what to make of them, much less how to best utilize their varied and valuable resources. What if school librarians, whose field of practice has transformed in the past few decades, could show us excellent models for innovative teaching? What if the vital adaptations that school librarians have made could help other educators evolve? What if the lessons learned in the library could be scaled up to benefit all fields of practice and all students? The 21st Century School Library takes an in-depth look at the paradigm-shifting work that school libraries are doing to advance student learning, professional development, and school-wide engagement. It explains how library-led, forward-thinking initiatives can guide all educators – teachers and administrators alike – toward transformative educational practices. It is an inspiring survey of 21st century school libraries whose guiding principles also serve as a blueprint for innovation in K-12 education. School libraries – and all the educators associated with them – offer a compelling vision for the future of K-12 education. This book is a roadmap for how to make this vision a reality.

Download or read book Collection Development and Management for 21st Century Library Collections written by Vicki L. Gregory and published by American Library Association. This book was released on 2019-01-25 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with discussion questions, activities, suggested references, selected readings, and many other features that speak directly to students and library professionals, Gregory's Collection Development and Management for 21st Century Library Collections is a comprehensive handbook.

Download or read book Public Libraries in the 21st Century written by Ann E. Prentice and published by Bloomsbury Publishing USA. This book was released on 2010-11-11 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps readers explore how public librarians have reinvented the ways they bring people and information together to meet 21st-century challenges. Public Libraries in the 21st Century provides an up-to-date picture of what the public library is today, what the public librarian needs to know, and how to apply that knowledge. The book offers a thought-provoking exploration of the social, political, economic, cultural, and technological influences that determine the role of the public library in our society. It also looks at ways in which that role continues to change to meet new challenges, while always keeping true to the mission of bringing people and information together. Beginning in the latter half of the 20th century, the library reinvented and repositioned itself to be a force for people and their interaction with information. To illuminate that process, the book outlines the history and purpose of the public library. Issues of leadership, planning, decision making, organizing, and staffing are discussed, as is the impact of technology on how the library is managed and how it serves the community.