Evangelicals Incorporated

Download or read book Evangelicals Incorporated written by Daniel Vaca and published by Harvard University Press. This book was released on 2019-12-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.

Download or read book Evangelicals Incorporated written by Daniel Vaca and published by Harvard University Press. This book was released on 2019-12-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.

Download or read book The Evangelicals You Don't Know written by Tom Krattenmaker and published by Rowman & Littlefield Publishers. This book was released on 2017-11-13 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: To many Americans, evangelical Christians have been the chief culprits in the divisiveness of our times. But in surprising and hopeful ways, a new generation of evangelicals is inventing how to be publicly and persuasively Christian without falling into the old stock roles and stoking the usual animosities. The Evangelicals You Don't Know introduces readers to these Christian innovators embodying this stereotype-busting, boundary-breaking inclusiveness, with each chapter offering insight for how we all, regardless of our own faith persuasion, can become part of this broadening new pursuit of the common good.

Download or read book The Saints of Santa Ana written by Jonathan E. Calvillo and published by Oxford University Press, USA. This book was released on 2020 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes readers into the Mexican-majority neighborhoods of Santa Ana, California, a city once dubbed the hardest place to live in the U.S. Jonathan E. Calvillo explores the challenges faced by Mexican immigrants in this working-class city, highlighting how faith practices are central to social interactions and community building. How does faith shape residents' sense of ethnic identity? Drawing on five years of participant observation and in-depthinterviews, The Saints of Santa Ana offers a rich portrait of a fascinating American community.

Download or read book Jesus and John Wayne: How White Evangelicals Corrupted a Faith and Fractured a Nation written by Kristin Kobes Du Mez and published by Liveright Publishing. This book was released on 2020-06-23 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER The “paradigm-influencing” book (Christianity Today) that is fundamentally transforming our understanding of white evangelicalism in America. Jesus and John Wayne is a sweeping, revisionist history of the last seventy-five years of white evangelicalism, revealing how evangelicals have worked to replace the Jesus of the Gospels with an idol of rugged masculinity and Christian nationalism—or in the words of one modern chaplain, with “a spiritual badass.” As acclaimed scholar Kristin Du Mez explains, the key to understanding this transformation is to recognize the centrality of popular culture in contemporary American evangelicalism. Many of today’s evangelicals might not be theologically astute, but they know their VeggieTales, they’ve read John Eldredge’s Wild at Heart, and they learned about purity before they learned about sex—and they have a silver ring to prove it. Evangelical books, films, music, clothing, and merchandise shape the beliefs of millions. And evangelical culture is teeming with muscular heroes—mythical warriors and rugged soldiers, men like Oliver North, Ronald Reagan, Mel Gibson, and the Duck Dynasty clan, who assert white masculine power in defense of “Christian America.” Chief among these evangelical legends is John Wayne, an icon of a lost time when men were uncowed by political correctness, unafraid to tell it like it was, and did what needed to be done. Challenging the commonly held assumption that the “moral majority” backed Donald Trump in 2016 and 2020 for purely pragmatic reasons, Du Mez reveals that Trump in fact represented the fulfillment, rather than the betrayal, of white evangelicals’ most deeply held values: patriarchy, authoritarian rule, aggressive foreign policy, fear of Islam, ambivalence toward #MeToo, and opposition to Black Lives Matter and the LGBTQ community. A much-needed reexamination of perhaps the most influential subculture in this country, Jesus and John Wayne shows that, far from adhering to biblical principles, modern white evangelicals have remade their faith, with enduring consequences for all Americans.

Download or read book From Roman to Early Christian Thessalonikē written by Laura Nasrallah and published by Harvard University Press. This book was released on 2010 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together international scholars of religion, archaeologists, and scholars of art and architectural history to investigate social, political, and religious life in Roman and early Christian Thessalonikē, an important metropolis in the Hellenistic, Roman, and early Christian periods and beyond. This volume is the first broadly interdisciplinary investigation of Roman and early Christian Thessalonikē in English and offers new data and new interpretations by scholars of ancient religion and archaeology. The book covers materials usually treated by a broad range of disciplines: New Testament and early Christian literature, art historical materials, urban planning in antiquity, material culture and daily life, and archaeological artifacts from the Roman to the late antique period.

Download or read book The Magdalene in the Reformation written by Margaret Arnold and published by Harvard University Press. This book was released on 2018-10-08 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prostitute, apostle, evangelist—the conversion of Mary Magdalene from sinner to saint is one of the Christian tradition’s most compelling stories, and one of the most controversial. The identity of the woman—or, more likely, women—represented by this iconic figure has been the subject of dispute since the Church’s earliest days. Much less appreciated is the critical role the Magdalene played in remaking modern Christianity. In a vivid recreation of the Catholic and Protestant cultures that emerged in the sixteenth and seventeenth centuries, The Magdalene in the Reformation reveals that the Magdalene inspired a devoted following among those eager to find new ways to relate to God and the Church. In popular piety, liturgy, and preaching, as well as in education and the arts, the Magdalene tradition provided both Catholics and Protestants with the flexibility to address the growing need for reform. Margaret Arnold shows that as the medieval separation between clergy and laity weakened, the Magdalene represented a new kind of discipleship for men and women and offered alternative paths for practicing a Christian life. Where many have seen two separate religious groups with conflicting preoccupations, Arnold sees Christians who were often engaged in a common dialogue about vocation, framed by the life of Mary Magdalene. Arnold disproves the idea that Protestants removed saints from their theology and teaching under reform. Rather, devotion to Mary Magdalene laid the foundation within Protestantism for the public ministry of women.