Digital Pr

Download or read book Digital PR written by Danny Whatmough and published by Emerald Group Publishing. This book was released on 2018-11-13 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.

Download or read book Digital PR written by Danny Whatmough and published by Emerald Group Publishing. This book was released on 2018-11-13 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equal measure. This book describes where we’ve been, where we are and where we’re going. It’s a manual for practitioners looking for guidance and ideas on how best to navigate this changing space.

Download or read book The Ultimate Marketing & PR Book written by Eric Davies and published by Hachette UK. This book was released on 2018-04-19 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in modern marketing. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Download or read book 07 GRASPED Personas in Digital PR written by Steven Brough and published by GRASPED Digital. This book was released on 2024-02-21 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book journeys through the transformative world of Digital Public Relations, highlighting the strategic roles and creative tactics essential for crafting compelling online brand narratives. It provides insights into the synergy between digital innovation and public relations expertise. The book uniquely focuses on the personas integral to Digital PR, offering a behind-the-scenes look at how these professionals shape public perception and drive brand engagement in the digital age. Delves into the evolving landscape of Digital PR, introducing the professionals who navigate this dynamic field to amplify brand stories, engage audiences, and manage online reputations. List of Personas The Digital PR Manager The Content Creator/Writer The Media Relations Specialist The Social Media Coordinator The Crisis Manager The Analytics Expert These personas represent the core of Digital PR efforts, highlighting the diverse skills and strategies employed to navigate the digital landscape effectively.

Download or read book Digital Marketing written by Haydar Ozkomurcu and published by Haydar Özkömürcü. This book was released on 2019-05-05 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a guide for those who want to begin digital marketing, this book will give you the opportunity to get to know the digital world. As a comprehensive guide, Google Ads, E-mail marketing, Google Analytics, will provide a roadmap for you on the basics of digital marketing. For more update: https://cremicro.com/growth-hacking-blogu/

Download or read book DIGITAL MARKETING written by Mathur, Vibha and published by PHI Learning Pvt. Ltd.. This book was released on 2020-10-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online. It has proved to be the most effective method to increase the reach of the business and generate potential leads. Hence, the book is an attempt to explain the concept and digital marketing tools lucidly to help students gain in-depth knowledge of digital marketing and develop critical thinking towards the subject. Comprising 11 chapters, judiciously divided into five units, the book covers a full gamut of digital marketing from its introduction, opportunities and challenges, digital penetration in the Indian market, digital marketing mix, STP model, CRM in the digital world, role of Internet marketing, designing websites, traffic building, online advertising and direct marketing to the digital marketing tools to execute appropriate strategy. Besides, the text also explains popular types of interactive marketing concepts and the ethical and legal issues in India in relation to digital marketing. Primarily designed to cater to the needs of undergraduate students of commerce, as per the CBCS Scheme, the book will also be of immense value to the students of business administration. KEY FEATURES • Interesting facts to inspire students' curiosity. • Real-life case studies for easy grasping of the subject. • Chapter-end summary for quick recapitulation. • Review questions for practice. • Glossary to assist students to understand commonly used terms. • Multiple Choice Questions (MCQs) for self-assessment and evaluation. TARGET AUDIENCE • B.Com/B.Com (Hons) • BBA

Download or read book Digital Marketing written by Rajan Gupta and published by BPB Publications. This book was released on 2022-08-30 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establish your digital presence - Advertise, analyze, and optimize KEY FEATURES ● Comprehensive coverage of different aspects of Digital Marketing and its future potential. ● Get to know about use of social media and mobile devices for marketing efforts. ● Google Analytics and various marketing platforms such as Facebook, LinkedIn and Twitter are covered. DESCRIPTION The ultimate objective of digital marketing is to develop a solid and creative plan for promoting a business's products and services. A professional in digital marketing is expected to utilise all marketing tools and tactics successfully, including PPC, SEO, SEM, email, social media, and display advertising. This book guides the reader through various digital channels, including search engines, websites, social media, email, YouTube, and Whatsapp, to efficiently market and sell business items. The anecdotes and case studies provided will aid the reader in getting an inside-out view of marketing a product or service on the digital platform to reduce their learning curve. This book will help readers achieve their digital marketing career goals more quickly, without spending years making unnecessary errors, recovering from them, and learning the hard way. It discusses essential tools, approaches, and strategies to build them, such as enhancing the capacity to develop market-friendly use cases and evolving a solution strategy in varied business or technology environments. This book makes it easy for readers to increase their employment and job market relevance, allowing them to sprint towards a successful career in digital marketing. WHAT YOU WILL LEARN ● Know the difference between the outcome of traditional marketing and digital marketing. ● Make use of social media marketing for products promotion. ● Explore the potential of search engine optimization for brand/product visibility. ● Use Facebook, Twitter and Instagram for wide audience outreach. ● Work around Google Analytics for measuring success of advertisement campaign. WHO THIS BOOK IS FOR This book is for everyone who wishes to bring creativity, drive marketing and sales targets, and accomplish these goals through the use of digital initiatives. The book can be picked up by anyone, no matter what they know. TABLE OF CONTENTS 1. Digital Marketing 2. Internet Marketing 3. Search Engine Advertising 4. Social Media Marketing 5. Facebook Marketing 6. LinkedIn Marketing 7. Twitter Marketing 8. Emerging Platforms 9. Marketing on the Go – Mobile Marketing 10. Search Engine Optimization (SEO) 11. Web Analytics 12. Modern Day Digital Marketing