Conversational Capital

Download or read book Conversational Capital written by Bertrand Cesvet and published by FT Press. This book was released on 2008-08-07 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: “In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future.” Stewart Emery, coauthor of international best-seller Success Built to Last “Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans.” Guy Laliberte, founder, Cirque du Soleil “Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium.” Rupert Duchesne,CEO of Aeroplan “Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas.” Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart! Embed into Your Products and Experiences the Ingredients that Drive Advocacy: Create products and services that consumers find truly significant Intensify consumption experiences to transform your brands into market leaders Don’t settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull. 1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.

Download or read book Summary: Conversational Capital written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Bertrand Cesvet, Tony Babinski and Eric Alper's book: "Conversational Capital: How to Create Stuff People Love to Talk About". This complete summary of the ideas from Bertrand Cesvet, Tony Babinski and Eric Alper's book "Conversational Capital" shows the importance of injecting intensity into ordinary products and services to turn them into experiences that consumers love and will rave about to others. In their book, the authors explain the benefits of using this method to gain customers in today's modern media market. By reading this summary, you will learn why conversational capital is the most important thing you will ever learn and the endless benefits it will have for your company. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Conversational Capital" and learn the secrets to reaching customers and getting your brand out there.

Download or read book Capital Is Dead written by McKenzie Wark and published by Verso Books. This book was released on 2021-02-09 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's not capitalism, it's not neoliberalism - what if it's something worse? In this radical and visionary new book, McKenzie Wark argues that information has empowered a new kind of ruling class. Through the ownership and control of information, this emergent class dominates not only labour but capital as traditionally understood as well. And it’s not just tech companies like Amazon and Google. Even Walmart and Nike can now dominate the entire production chain through the ownership of not much more than brands, patents, copyrights, and logistical systems. While techno-utopian apologists still celebrate these innovations as an improvement on capitalism, for workers—and the planet—it’s worse. The new ruling class uses the powers of information to route around any obstacle labor and social movements put up. So how do we find a way out? Capital Is Dead offers not only the theoretical tools to analyze this new world, but ways to change it. Drawing on the writings of a surprising range of classic and contemporary theorists, Wark offers an illuminating overview of the contemporary condition and the emerging class forces that control—and contest—it.

Download or read book Social Theory written by Charles Lemert and published by Routledge. This book was released on 2018-05-15 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an illuminating introduction to a collection of readings on social theory and provides an overview of the socio-historical context and delineation of key thinkers and texts. It includes a new section exploring social theory at the limits of the social.

Download or read book How to Talk About Hot Topics on Campus written by Robert J. Nash and published by John Wiley & Sons. This book was released on 2008-02-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Talk About Hot Topics on Campus fills a gap in the student services and teaching and learning literature by providing a resource that shows how to construct and carry out difficult conversations from various vantage points in the academy. It offers a theory-to-practice model of conversation for the entire college campus that will enable all constituencies to engage in productive and civil dialogue on the most difficult and controversial social, religious, political, and cultural topics.

Download or read book Early Modern Women in Conversation written by K. Larson and published by Springer. This book was released on 2011-09-02 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 16th and 17th century England conversation was an embodied act that held the capacity to negotiate, manipulate and transform social relationships. Early Modern Women in Conversation illuminates the extent to which gender shaped conversational interaction and demonstrates the significance of conversation as a rhetorical practice for women.

Download or read book Conversation written by Mary Greer Conklin and published by Good Press. This book was released on 2021-04-25 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Conversation" by Mary Greer Conklin. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.