Charity Marketing

Download or read book Charity Marketing written by Fran Hyde and published by Routledge. This book was released on 2021-12-19 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.

Download or read book Charity Marketing Ideas written by Ehsan Zarei and published by Lulu.com. This book was released on with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Future of Charity Marketing written by Sarah-Louise Mitchell and published by Taylor & Francis. This book was released on 2024-11-07 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charities play an increasingly important role in our society. Whether caring for the vulnerable, campaigning for change or enabling access to the arts, they are organisations on a mission, underpinned by social purpose. However, charities now face unique challenges in a turbulent global economic climate due to structural changes in society post Covid and pressure on disposable incomes. Charities need to transform and, in some cases, modernise for sustained increasing demand from their service users. They need to engage with a wider range of stakeholders, meet higher public expectations on transparency and governance and compete for resources from existing as well as a continuous range of new competitors. This book brings together leading scholars to think about what is needed to future proof the nonprofit sector in areas such as partnerships, collaborations, branding, communications, income generation and fundraising, stakeholder involvement and meeting the future needs of service users. This edited collection builds upon the research in the editors' first book Charity Marketing: Contemporary Issues, Research and Practice to challenge students, researchers and practitioners in understanding the challenges and opportunities ahead and think about how to future proof nonprofit marketing. Drawing from a diverse group of academics and deep-thinking practitioners, The Future of Charity Marketing focuses on how charities can prepare for the future through sharing big ideas and examples of best practice. Presenting contrasting perspectives and the latest thinking on a range of challenges, this book gives topics for classroom debate, identifies areas for future research and offers practitioners useful insights.

Download or read book Charity Marketing written by Ian Bruce and published by Icsa Publishing. This book was released on 2011 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last ten years, the need to use and understand a marketing approach has become ever more crucial to every organisation in the not-for-profit sector - and is an aspect of charity management which is still increasing in importance. This book, written by Ian Bruce, examines this topic.

Download or read book Successful Charity Marketing written by Ian Bruce and published by . This book was released on 1998 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on charity positioning and brand loyalty, which many see as the way forward, this work takes commercial marketing tools and applies them to voluntary organization activities such as service provision, fund raising and pressure group work.

Download or read book Nonprofit Marketing written by Walter Wymer and published by SAGE. This book was released on 2006-03-06 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.

Download or read book Write for Charity written by Gideon Burrows and published by Gideon Burrows. This book was released on with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write for Charity is your easy-to-use guide to creating compelling copy for your charity’s publications and online presence. Divided into simple-to-follow tips and advice, the emphasis is on small changes you can make to your writing that will generate more interest, more impact and more income for your charity. It covers how to write for your organisation’s newsletters and magazines, your marketing materials, your annual review and reports, your website and social media. Write for Charity can be read from cover to cover, or simple dipped into for expert advice on a subject of interest or weakness. Whether you work with a small community organisation or a national charity brand, you’ll quickly find your charity’s material is easier to put together, more powerful and more engaging. Vitally, you’ll find your words become more effective at getting readers to do what you want them to do.