Brands Bandwagons And Bullshit

Download or read book Brands, Bandwagons and Bullshit written by Harry Lang and published by . This book was released on 2021-12-03 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rory Sutherland, Vice Chairman at Ogilvy, said the following about 'Brands, Bandwagons & Bullshit': - "I noticed that this book ingeniously starts with a glossary - which was recommendation enough. But it gets even better from there on. I'm really enjoying it". In marketing, it's easy to get caught up in the hype - the latest channel, brand, agency or media outlet. Cutting the useful from the useless is a constant battle. Marketing, Advertising, PR and Media are all designed to sound awesome, but how can you possibly know which path is right for you without getting stuck in? You won't know the facts until it's too late - so the best thing to do is research what's out there and make the most informed choices possible. 'Brands, Bandwagons & Bullshit' was written for two main audiences:- First, Students, Graduates and young marketing professionals looking to find their first job in marketing, advertising, media or PR . Second, it's useful for an older demographic of those people who use marketing within their businesses but have no idea how it works (and are, by now, too afraid to ask). Marketing is never perfect. How could it be? Every second of every day, everything that helps inform your decisions changes. Trends disperse, media pivots, demographics shift, geographies imbalance, economies peak and trough, products fail, creative is subjective, Pandemics arrive and strategy's a Rubik's Cube of a conundrum. 'Brands, Bandwagons & Bullshit' was written using notes, hints and tips I've found valuable myself and it also contains snippets from several articles I've written for Marketing Week, Campaign and other magazines. The topics are wide ranging, broaching marketing strategy, brand strategy, campaign tactics and some of the pitfalls you may/ will encounter on your own journey. Part 1: Getting Started' covers the things you might want to consider before you get your first job whilst 'Part 2 - The Marketing Bit' branches out into the strategy, tactics and campaigns that brands employ to give them an edge (or sometimes get it very, very wrong). This isn't a 'self-help' book, nor does it profess to hold all the answers. Think of it less as a Sat Nav directing you to your ideal marketing career or a bible for perfect marketing and more like a shopping list to browse, extracting useful snippets at will. The baking of the cake is totally up to you, but hopefully you'll pick up some useful directions and suggested ingredients over the coming pages to help you steer between the bullshit and the bandwagons.

Download or read book The Little Girl Who Gave Zero Fucks written by Amy Kean and published by Unbound Publishing. This book was released on 2018-11-01 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the story of a brave young girl, Elodie-Rose, who one day decides to change the world and keep all her fucks in her basket. Wait a minute. You’re confused. What are fucks, you ask? It’s quite simple, really. Fucks are her self-esteem; all the happy, sad and wonderful thoughts that sit in her basket. That sit in every girl’s basket! And every girl must give these fucks away every time someone asks. One day Elodie-Rose decides to break rank and find out what happens if those fucks stay where they are...

Download or read book The Stupidity Paradox written by Mats Alvesson and published by Profile Books. This book was released on 2016-06-02 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Functional stupidity can be catastrophic. It can cause organisational collapse, financial meltdown and technical disaster. And there are countless, more everyday examples of organisations accepting the dubious, the absurd and the downright idiotic, from unsustainable management fads to the cult of leadership or an over-reliance on brand and image. And yet a dose of stupidity can be useful and produce good, short-term results: it can nurture harmony, encourage people to get on with the job and drive success. This is the stupidity paradox. The Stupidity Paradox tackles head-on the pros and cons of functional stupidity. You'll discover what makes a workplace mindless, why being stupid might be a good thing in the short term but a disaster in the longer term, and how to make your workplace a little less stupid by challenging thoughtless conformity. It shows how harmony and action in the workplace can be balanced with a culture of questioning and challenge. The book is a wake-up call for smart organisations and smarter people. It encourages us to use our intelligence fully for the sake of personal satisfaction, organisational success and the flourishing of society as a whole.

Download or read book The Vaccine-Friendly Plan written by Paul Thomas, M.D. and published by Ballantine Books. This book was released on 2016-08-23 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible and reassuring guide to childhood health and immunity from a pediatrician who’s both knowledgeable about the latest scientific research and respectful of a family’s risk factors, health history, and concerns In The Vaccine-Friendly Plan, Paul Thomas, M.D., presents his proven approach to building immunity: a new protocol that limits a child’s exposure to aluminum, mercury, and other neurotoxins while building overall good health. Based on the results from his pediatric practice of more than eleven thousand children, as well as data from other credible and scientifically minded medical doctors, Dr. Paul’s vaccine-friendly protocol gives readers • recommendations for a healthy pregnancy and childbirth • vital information about what to expect at every well child visit from birth through adolescence • a slower, evidence-based vaccine schedule that calls for only one aluminum-containing shot at a time • important questions to ask about your child’s first few weeks, first years, and beyond • advice about how to talk to health care providers when you have concerns • the risks associated with opting out of vaccinations • a practical approach to common illnesses throughout the school years • simple tips and tricks for healthy eating and toxin-free living at any age The Vaccine-Friendly Plan presents a new standard for pediatric care, giving parents peace of mind in raising happy, healthy children. Praise for The Vaccine-Friendly Plan “Finally, a book about vaccines that respects parents! If you choose only one book to read on the topic, read The Vaccine-Friendly Plan. This impeccably researched, well-balanced book puts you in the driver’s seat and empowers you to make conscientious vaccine decisions for your family.”—Peggy O’Mara, editor and publisher, Mothering Magazine “Sure to appeal to readers of all kinds as a friendly, no-nonsense book that cuts through the rhetoric surrounding vaccines. It offers validation to those who avoid some or all, while offering those who do want to vaccinate help on how to do so safely. This is a great book for anyone with children in their lives.”—Natural Mother “A valuable, science-supported guide to optimizing your child’s health while you navigate through complex choices in a toxic, challenging world.”—Martha Herbert, M.D., Ph.D., Harvard Medical School “An impressively researched guide, this important book is essential reading for parents. With clear and practical advice for shielding children from harmful toxins, it will compel us all to think differently about how to protect health.”—Jay Gordon, M.D., FAAP “Rather than a one-size-fits-all vaccine strategy, the authors suggest thoughtful, individualized decisions based on research and collaboration between parents and clinicians—a plan to optimize a child’s immune system and minimize any risks.”—Elizabeth Mumper, M.D., founder and CEO, The Rimland Center for Integrative Pediatrics “This well-written and thought-provoking book will encourage parents to think through decisions—such as food choices and the timing of vaccines—that affect the well-being of their children. In a world where children’s immune systems are increasingly challenged, this is a timely addition to the literature.”—Harriet Lerner, Ph.D., bestselling author of The Dance of Anger and The Mother Dance

Download or read book Deconstructing Development Discourse written by Andrea Cornwall and published by Practical Action Pub. This book was released on 2010 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andrea Cornwall is Professor of Anthropology and Development in the School of Global Studies at the University of Sussex. --

Download or read book Comedy and Distinction written by Sam Friedman and published by Routledge. This book was released on 2014-04-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was shortlisted for the 2015 BSA Philip Abrams Memorial Prize. Comedy is currently enjoying unprecedented growth within the British culture industries. Defying the recent economic downturn, it has exploded into a booming billion-pound industry both on TV and on the live circuit. Despite this, academia has either ignored comedy or focused solely on analysing comedians or comic texts. This scholarship tends to assume that through analysing an artist’s intentions or techniques, we can somehow understand what is and what isn’t funny. But this poses a fundamental question – funny to whom? How can we definitively discern how audiences react to comedy? Comedy and Distinction shifts the focus to provide the first ever empirical examination of British comedy taste. Drawing on a large-scale survey and in-depth interviews carried out at the Edinburgh Festival Fringe, the book explores what types of comedy people like (and dislike), what their preferences reveal about their sense of humour, how comedy taste lubricates everyday interaction, and how issues of social class, gender, ethnicity and geographical location interact with patterns of comic taste. Friedman asks: Are some types of comedy valued higher than others in British society? Does more ‘legitimate’ comedy taste act as a tangible resource in social life – a form of cultural capital? What role does humour play in policing class boundaries in contemporary Britain? This book will be of interest to students and scholars of sociology, social class, social theory, cultural studies and comedy studies.

Download or read book Radical Social Work written by Roy Bailey and published by Hodder Education. This book was released on 1975 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: