A Short Course In International Marketing Blunders

Download or read book A short course in international marketing blunders [electronic resource] written by Michael White and published by World Trade Press. This book was released on 2009 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Short Course in International Marketing Blunders written by Michael White and published by Librix.eu. This book was released on 2009 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Mistakes and Successes written by Robert F. Hartley and published by Wiley Global Education. This book was released on 2013-10-07 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing professionals have relied on Hartley’s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices—both errors and successes—cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.

Download or read book Blunders in International Business written by David A. Ricks and published by John Wiley & Sons. This book was released on 2009-02-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.

Download or read book Business Horizons written by Kelly School of Business and published by . This book was released on 2002 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Book Review Index written by and published by . This book was released on 2003 with total page 1346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every 3rd issue is a quarterly cumulation.

Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 2000 with total page 1546 pages. Available in PDF, EPUB and Kindle. Book excerpt: