The Practice of Market Research

The Practice of Market Research
Author :
Publisher : Financial Times/Prentice Hall
Total Pages : 0
Release :
ISBN-10 : 0273773119
ISBN-13 : 9780273773115
Rating : 4/5 (19 Downloads)

Book Synopsis The Practice of Market Research by : Yvonne McGivern

Download or read book The Practice of Market Research written by Yvonne McGivern and published by Financial Times/Prentice Hall. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author's depth of insight and experience of the real world of market research is evident throughout this book. The book offers: A well-rounded overview of market research Strong coverage of both qualitati.

EBOOK: Principles and Practice of Marketing, 9e

EBOOK: Principles and Practice of Marketing, 9e
Author :
Publisher : McGraw Hill
Total Pages : 864
Release :
ISBN-10 : 9781526847249
ISBN-13 : 1526847248
Rating : 4/5 (49 Downloads)

Book Synopsis EBOOK: Principles and Practice of Marketing, 9e by : David Jobber

Download or read book EBOOK: Principles and Practice of Marketing, 9e written by David Jobber and published by McGraw Hill. This book was released on 2019-08-01 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing, 9e

EBOOK: Principles and Practice of Marketing

EBOOK: Principles and Practice of Marketing
Author :
Publisher : McGraw Hill
Total Pages : 845
Release :
ISBN-10 : 9780077174156
ISBN-13 : 0077174151
Rating : 4/5 (56 Downloads)

Book Synopsis EBOOK: Principles and Practice of Marketing by : JOBBER, DAVID/E

Download or read book EBOOK: Principles and Practice of Marketing written by JOBBER, DAVID/E and published by McGraw Hill. This book was released on 2016-03-16 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing

EBOOK: Principles and Practice of Marketing

EBOOK: Principles and Practice of Marketing
Author :
Publisher : McGraw Hill
Total Pages : 980
Release :
ISBN-10 : 9780077139681
ISBN-13 : 0077139682
Rating : 4/5 (81 Downloads)

Book Synopsis EBOOK: Principles and Practice of Marketing by : JOBBER, DAVID

Download or read book EBOOK: Principles and Practice of Marketing written by JOBBER, DAVID and published by McGraw Hill. This book was released on 2009-12-16 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing

Market Research in Practice

Market Research in Practice
Author :
Publisher : Kogan Page Publishers
Total Pages : 257
Release :
ISBN-10 : 9780749445942
ISBN-13 : 0749445947
Rating : 4/5 (42 Downloads)

Book Synopsis Market Research in Practice by : Paul N Hague

Download or read book Market Research in Practice written by Paul N Hague and published by Kogan Page Publishers. This book was released on 2004-03-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.

EBOOK: MARKETING RESEARCH

EBOOK: MARKETING RESEARCH
Author :
Publisher : McGraw Hill
Total Pages : 578
Release :
ISBN-10 : 9780077130657
ISBN-13 : 0077130650
Rating : 4/5 (57 Downloads)

Book Synopsis EBOOK: MARKETING RESEARCH by : CHISNALL

Download or read book EBOOK: MARKETING RESEARCH written by CHISNALL and published by McGraw Hill. This book was released on 2004-11-16 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: MARKETING RESEARCH

Principles and Practice of Marketing 10/e

Principles and Practice of Marketing 10/e
Author :
Publisher : McGraw Hill
Total Pages : 938
Release :
ISBN-10 : 9781526849540
ISBN-13 : 1526849542
Rating : 4/5 (40 Downloads)

Book Synopsis Principles and Practice of Marketing 10/e by : JOBBER AND ELLI

Download or read book Principles and Practice of Marketing 10/e written by JOBBER AND ELLI and published by McGraw Hill. This book was released on 2023-02-21 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practices of Marketing 10/e