The Olympic Games

Download or read book The Games: A Global History of the Olympics written by David Goldblatt and published by W. W. Norton & Company. This book was released on 2016-07-26 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A people’s history of the Olympics.”—New York Times Book Review A Boston Globe Best Book of the Year A Kirkus Reviews Best Nonfiction Book of the Year The Games is best-selling sportswriter David Goldblatt’s sweeping, definitive history of the modern Olympics. Goldblatt brilliantly traces their history from the reinvention of the Games in Athens in 1896 to Rio in 2016, revealing how the Olympics developed into a global colossus and highlighting how they have been buffeted by (and affected by) domestic and international conflicts. Along the way, Goldblatt reveals the origins of beloved Olympic traditions (winners’ medals, the torch relay, the eternal flame) and popular events (gymnastics, alpine skiing, the marathon). And he delivers memorable portraits of Olympic icons from Jesse Owens to Nadia Comaneci, the Dream Team to Usain Bolt.

Download or read book The Olympic Games Effect written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

Download or read book Power, Politics, and the Olympic Games written by Alfred Eric Senn and published by . This book was released on 2018 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The e-book format allows readers to bookmark, highlight, and take notes throughout the text. When purchased through the HK site, access to the e-book is immediately granted when your order is received.

Download or read book Modern Olympic Games written by Haydn Middleton and published by Heinemann-Raintree Library. This book was released on 2008 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which Winter Games were held on imported snow? Which golfer walked to the medal ceremony on his hands? Will BMX biking ever be an Olympic sport? Find the answers to these questions and more as you read about the Games as we know them today, including the Paralympics and the difficult process of choosing host cities.

Download or read book The Politics of the Olympic Games written by Richard Espy and published by Univ of California Press. This book was released on 1981-01-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The History of the Olympic Games written by International Olympic Committee and published by Hachette UK. This book was released on 2021-05-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in association with the International Olympic Committee, The History of the Olympic Games: Faster, Higher, Stronger brings the glorious story of the world's biggest sporting event to life. Featuring hundreds of stunning photographs from every iteration of the modern summer Games, as well as rare documents and memorabilia from the archives of the Olympic Museum in Lausanne, Switzerland, this is a celebration of sporting history like no other. From its humble beginnings under the auspices of Pierre de Coubertin to the modern extravaganza that has showcased legendary athletes such as Michael Phelps, Usain Bolt, Jesse Owens and many more, every edition of the Games is rendered here in fascinating detail, alongside rarely seen artworks and artefacts. Revised, updated and in an exciting new format, The History of the Olympic Games: Faster, Higher, Stronger is the definitive illustrated volume on the world's greatest sporting spectacle. Written with the full co-operation of the International Olympic Committee.

Download or read book The Olympics written by Allen Guttmann and published by University of Illinois Press. This book was released on 2002 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the history of the modern Olympics from 1896 to 2000, contrasting the ideal of the game with the often politicized reality.