The New Formula For Cool

Download or read book Autogenic Training written by Micah R. Sadigh and published by CRC Press. This book was released on 2001-06-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover a scientifically supported method to reduce chronic pain! Autogenic Training: A Mind-Body Approach to the Treatment of Fibromyalgia and Chronic Pain Syndrome is the most comprehensive book ever written on autogenic training and its uses in the treatment of chronic pain, fibromyalgia, CFS, and other chronic conditions. Autogenic training is one of the most well-established, well-researched methods of enhancing the body's natural, self-recuperative mechanisms. It is the only mind-body technique with an origin in sound medical research, and as a result, it benefits from a solid theoretical foundation that explains how and why it works. This unique book effectively combines research, theory, and practice perspectives so that practitioners, instructors, and students can benefit from its content without having to rely on other texts and treatment manuals for clarification and guidance. Autogenic Training: A Mind-Body Approach to the Treatment of Fibromyalgia and Chronic Pain Syndrome is divided into three sections. The first brings you: an exploration of the connection between stress and chronic pain a comprehensive overview of the literature on fibromyalgia scientifically supported stress management techniques The second section: reviews the history of autogenic training discusses the requirements that must be fulfilled for the effective use of autogenic techniques in clinical practice The third section of Autogenic Training: A Mind-Body Approach to the Treatment of Fibromyalgia and Chronic Pain Syndrome consists of a detailed, step-by-step manual for autogenic training. Each “training session” concludes with an actual case presentation that illustrates the use of autogenic training in the treatment of a variety of psychophysiological (mind-body) conditions. This section also features a chapter dedicated to the most commonly asked questions about autogenic training and their answers. In addition to providing excellent reading material for clinical treatment, Autogenic Training: A Mind-Body Approach to the Treatment of Fibromyalgia and Chronic Pain Syndrome can be effectively used as a textbook for teaching graduate and undergraduate courses in psychology, nursing, and medicine.

Download or read book The 2.5% written by Lida Hujić and published by Bubble Publishing . This book was released on 2021-02-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2.5% (small group – big influence) introduces a ground-breaking model for cool’s cyclical reinvention, which explains how idiosyncratic ideas become the norm. A fresh interpretation of Everett Rogers’ widely applied 'innovations diffusion', the novelty is its focus on the Innovator (the first type on the innovations diffusion curve, preceding the Early Adopter). Innovators only constitute 2.5% of the population but this globally scattered minority of rule breakers is influential. They are the creators of new trends and new consumption patterns that will shape the mainstream. Based on insider knowledge of cutting-edge cultures, academic rigour and marketing agility, this robust model is designed to inspire future-proof ideas for market research, innovation and communications professionals but also anyone interested in where trends come from and how and why people adopt them. Very insightful, sure to be a success - Marcelo Amstalden Möller (formerly Global Director, International Brands & Craft Portfolio, HEINEKEN Group B. V; Vice President, Global Brand & Corporate Marketing Communications · Wolters Kluwer) ​Extraordinarily engaging - Peter Nash (Chair of Programme Committee, inaugural ESOMAR FUSION Conference) ​A fantastic new analytical narrative […] fun, thought-provoking [and] well worth a read Dr Nick Baker, Chief Research Officer, SAVANTA; Non-exec Chair of the MARKET RESEARCH SOCIETY (MRS) Very inspiring [and] groundbreaking - Akiko Hoshi (Head of Qualitative Research Advancement, INTAGE QUALIS, Japan) Fully illustrated with original images (not stock photography!), the story features truly inspiring characters and connects the dots between the seemingly unconnected. Readers will be globe trotting: from Detroit, where fascinating communities of makers have taken matters into their own hands (following the city’s bankruptcy), to London’s uber gentrified neighbourhood of Shoreditch where generations of artists and creative types have acted as its advance troops, from underground market gardeners using left over coffee beans to grow mushrooms in Paris to roof top urban farmers in Hong Kong, from raves in St Petersburg to citizenship protests in New York City, from fashion parties to fashionable clubs and many more. What all the protagonists have in common is their vision to generate (economic) value whilst also creating value for society and their ability to influence brands and corporate businesses to follow suit. This generation of Innovators drove the climate and social inclusivity that started to dominate the corporate and societal agenda in the years following the COVID pandemic. The ideas for the model were developed over three decades, which we call 'cool cycles of reinvention'. The first two decades (1987 – 2007) were presented in The First to Know (how hipsters and mavericks shape the zeitgeist - see here: www.thefirsttoknow.info). Ideas were then put to test in real time over a third (2007 – 2017). The cultural framework proved reliable and The 2.5% was born, introducing the-first-to-know innovation diffusion model. Like the visionary characters it celebrates, The 2.5% is breaking new grounds. It doesn’t fit categories. It doesn’t lend itself to ticking boxes. The story goes on...It doesn't stop with the book! #the2point5percent https://www.tftk.info/the-2-5

Download or read book Good Is the New Cool written by Afdhel Aziz and published by Simon and Schuster. This book was released on 2016-10-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

Download or read book Cool Food written by Tracy Stewart and published by Dog Ear Publishing. This book was released on 2012-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cool written by Salvatore Basile and published by Fordham Univ Press. This book was released on 2014-09-01 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[A] history of air conditioning, chronicling the numerous gimmicks, failed attempts, con jobs, and eventual successes . . . a surprisingly interesting journey.” —San Francisco Book Review The air conditioner is often hailed as one of the modern world’s greatest inventions—yet nearly as often blamed for global disaster. It has changed everything from architecture to people’s food habits; saved countless lives, and caused countless deaths. First appearing in 1902, when Willis Carrier, an engineer barely out of college, developed the “Apparatus for Treating Air,” everyone assumed it would instantly change the world. But the story of air conditioning and its rise to ubiquity is far from simple. In Cool, Salvatore Basile tracks two fascinating stories: the struggle to perfect an effective cooling device, and the effort to convince people that they actually needed such a thing. With a cast of characters ranging from Leonardo da Vinci to Richard Nixon and Felix the Cat, Cool showcases the myriad reactions to air conditioning as it was developed and introduced to the world. Here is a unique perspective on a common convenience: how we came to rely on it today, and how it might change radically tomorrow.

Download or read book Work in Progress written by Rieke Jordan and published by Bloomsbury Publishing USA. This book was released on 2019-05-02 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work in Progress: Curatorial Labor in Twenty-First Century American Fiction interrogates contemporary texts that showcase forms of reading practices that feel anachronistic and laborious in times of instantaneity and short buffering times. Objects of analysis include the graphic narrative Building Stories by Chris Ware, the music album Song Reader by the indie rock artist Beck Hansen, and the computer game Kentucky Route Zero by the programming team Cardboard Computer. These texts stage their fragmentary nature and alleged “unfinishedness” as a quintessential part of both their narrative and material modus operandi. These works in and of progress feel both contemporary and retro in the 21st century. They draw upon and work against our expectations of interactive art in the digital age, incorporating and likewise rejecting digital forms and practices. This underlines the material and narrative flexibilities of the objects, for no outcome or reading experience is the same or can be replicated. It becomes apparent that the texts presuppose a reader who invests her spare time in figuring these texts out, diagnosing a contorted work-leisure dichotomy: “working these stories out” is a significant part of the reading experience for the reader–curatorial labor. This conjures up a reader, who, as the author argues, is turned into a curator and creative entity of and in these texts, for she implements and reassembles the options made available.

Download or read book Journal written by Chemical, Metallurgical and Mining Society of South Africa, Johannesburg and published by . This book was released on 1922 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: