Supercommunicator Explaining The Complicated So Anyone Can Understand

Download or read book Supercommunicator written by Frank Pietrucha and published by AMACOM. This book was released on 2014-05-15 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book recognizes that explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. In our increasingly complicated and data-driven world, it takes a true genius to create, develop, and manage the complex technological systems and resources driving the marketplace. The good news is our schools are producing increasing amounts of these incredible brainiacs. The bad news is, they are often the only ones who can comprehend their accomplishment and why the world is better for it. Therefore, the ability to communicate technical content to nontechnical listeners is a skill no techy can afford to not master. In Supercommunicator, learn how to: Distill details and data into big ideas Deliver meaning to audiences Use storytelling to captivate and educate Humanize content to make complicated ideas more tangible Layer harder ideas on top of easier ideas Strip away complex language, jargon, and acronyms Use analogies to explain unfamiliar areas Your latest technical development deserves more funding, media exposure, and public awareness--but nobody understands what it means! Supercommunicator reveals how to make the complex comprehensible, and the dry deeply compelling.

Download or read book Persuasion Equation written by Mark Rodgers and published by AMACOM. This book was released on 2015-05-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success. Merging research and real-world application, discover the surprising reasons people say yes, and learn how to: Radiate an aura of expertise Win trust and leverage credibility Build a business case that appeals to both heart and mind Adapt for personality, gender, and generational differences Perfect the five-step persuasion process Generate group buy-in Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.

Download or read book Stronger written by George Everly Jr. and published by AMACOM. This book was released on 2015-08-05 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the unique perspective of a standout team of authors, this book explores the science behind resilience and explains how you can develop this vital trait for yourself. Resilient people have learned to bounce back from setbacks and do not hesitate to meet adversity head-on. While others breathe huge sighs of relief when they get to avoid a pressure-filled moment, those strong in resilience live for moments like that and always rise to the occasion. Don’t think you have what it takes to excel in those moments? Do you believe that some naturally exude that type of inner strength, and some--such as yourself--just weren’t built that way? Recent studies have shown that the resilience we see so often in first responders, military, and others is something that anyone can build within themselves. Stronger shares the five factors that combine to unlock deep reserves of personal power: Active optimism--believe that you can change things for the better Decisive action--you can't succeed if you don't take the leap Moral compass--face any challenge with clear guiding principles Relentless tenacity--try, try again Interpersonal support--gain strength from those around you Today’s demanding world calls for a special kind of strength. That strength is within you already!

Download or read book Size Matters: Why We Love to Hate Big Food written by Charlie Arnot and published by Copernicus. This book was released on 2018-07-24 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite food being safer, more affordable and more available than at any time in human history, consumers are increasingly skeptical and critical of today’s food system. In Size Matters, Charlie Arnot provides thought provoking insight into how the food system lost consumer trust, what can be done to restore it, and the remarkable changes taking place on farms and in food companies, supermarkets and restaurants every day as technology and consumer demand drive radical change. The very systems and technologies that are mistrusted by consumers are driving a revolution that empowers individual consumers to find the perfect recipe of taste and nutrition to meet their specific needs and desires. Size Matters pulls back the curtain to examine the irony, competing priorities and new realities that shape today’s food system.

Download or read book Power Cues written by Nick Morgan and published by Harvard Business Review Press. This book was released on 2014-04-22 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take control of your communications—before someone else does What if someone told you that your behavior was controlled by a powerful, invisible force? Most of us would be skeptical of such a claim—but it’s largely true. Our brains are constantly transmitting and receiving signals of which we are unaware. Studies show that these constant inputs drive the great majority of our decisions about what to do next—and we become conscious of the decisions only after we start acting on them. Many may find that disturbing. But the implications for leadership are profound. In this provocative yet practical book, renowned speaking coach and communication expert Nick Morgan highlights recent research that shows how humans are programmed to respond to the nonverbal cues of others—subtle gestures, sounds, and signals—that elicit emotion. He then provides a clear, useful framework of seven “power cues” that will be essential for any leader in business, the public sector, or almost any context. You’ll learn crucial skills, from measuring nonverbal signs of confidence, to the art and practice of gestures and vocal tones, to figuring out what your gut is really telling you. This concise and engaging guide will help leaders and aspiring leaders of all stripes to connect powerfully, communicate more effectively, and command influence.

Download or read book The Power of Habit written by Charles Duhigg and published by Random House. This book was released on 2012-02-28 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • This instant classic explores how we can change our lives by changing our habits. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Wall Street Journal • Financial Times In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives. With a new Afterword by the author “Sharp, provocative, and useful.”—Jim Collins “Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times “A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity “You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind “Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review

Download or read book Fonts & Encodings written by Yannis Haralambous and published by "O'Reilly Media, Inc.". This book was released on 2007-09-26 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt: The era of ASCII characters on green screens is long gone. Industry leaders such as Apple, HP, IBM, Microsoft, and Oracle have adopted the Unicode Worldwide Character Standard. This book explains information on fonts and typography that software and web developers need to know to get typography and fonts to work properly.