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Download or read book Strategic Brand Management written by Richard H. Elliott and published by Oxford University Press, USA. This book was released on 2011-03-10 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Brand Management, Second Edition, adopts an innovative socio-cultural perspective that provides students with an understanding of the dynamics of the field and enables them to engage with the issues that lie within. At the same time, the text also integrates more traditional notions of the brand in terms of equity and positioning. The wide experience of the author team--from consulting with industry leaders to teaching demanding MBA and executive development courses--has resulted in a text full of exciting ideas that are firmly grounded in managerial implications and applications. Building on a solid theoretical foundation, the authors also apply theory to examples throughout, helping students to understand the practical applications of brand management. By using a wealth of new and up-to-date illustrative examples and case material--including coverage of high-tech innovation--they have created a text that is both cutting-edge in terms of theory and also accessible to students.

Download or read book Lights! Camera! Action! The Power of PR written by Angela O'Mara and published by AuthorHouse. This book was released on 2010-04 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a plastic or cosmetic surgeon and are tired of seeing doctors less qualified than you in the media, or are looking to expand your business, then this book is for you! It will guide you through the media maze and teach you how to position your practice and prepare yourself for media attention. Since the recent economic downfall, PR is the most sought after and cost effective way to promote a medical practice. This book will teach you how you can use this elusive and powerful marketing tool, giving you an added advantage over the competition. In this book Angela O'Mara shares her best advice from 22+ years of experience in the world of cosmetic surgery PR.

Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1961 with total page 2006 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes Part 1, Number 1 & 2: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - December)

Download or read book A New English Dictionary on Historical Principles written by James Augustus Henry Murray and published by . This book was released on 1909 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Standard Poland-China Record written by Standard Poland-China Record Association, Maryville, Mo and published by . This book was released on 1900 with total page 1078 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book American Poland-China Record written by American Poland-China Record Association and published by . This book was released on 1914 with total page 1120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Walker Art Galleries, Minneapolis, Minnesota written by Walker Art Galleries (Minneapolis, Minn.) and published by . This book was released on 1927 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: