Author |
: Dave Trott |
Publisher |
: Pan Macmillan |
Total Pages |
: 215 |
Release |
: 2013-05-23 |
ISBN-10 |
: 9781447248392 |
ISBN-13 |
: 1447248392 |
Rating |
: 4/5 (92 Downloads) |
Book Synopsis Predatory Thinking by : Dave Trott
Download or read book Predatory Thinking written by Dave Trott and published by Pan Macmillan. This book was released on 2013-05-23 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.