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Download or read book Trees in Canada written by John Laird Farrar and published by Fitzhenry & Whiteside. This book was released on 2017-02-10 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive book on the trees of Canada and the northern United States.

Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

Download or read book Forest written by Matt Collins and published by Chronicle Books. This book was released on 2020-03-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brimming with engaging writing and stirring photography, Forest is an ode to the natural world and a celebration of the relationship between humans and trees. Discover the secrets hidden within the Earth's lush woodlands and wild landscapes through photographs and stories about enchanting forests, magnificent trees, and people who live off the land. Journeying across North America, the United Kingdom, and Europe, writer Matt Collins and photographer Roo Lewis capture the history, science, and human stories behind some of the most enchanting natural environments in the world. • Explores the captivating history behind some of the world's most enchanting forests • Organized by tree species, including the hearty pines in Spain's Tamada forest, the towering firs of the American West, the striking Birch groves of Germany's Elbe Valley, and beyond • A blend of beautiful photographs, scientific trivia, and engaging human stories Forest is an arresting tribute to the magnificence of the natural world and a wonderful gift for anyone who enjoys spending time in the outdoors. Complete with gorgeous photography and engaging stories of people living in harmony with nature, readers will learn everything they dream of knowing about the forests of the world. • A handsome gift for photographers, travel and outdoor enthusiasts, environmentalists, and science lovers • A stunning way to learn about the world and the trees that surround us • Great for readers who couldn't get enough of The Hidden Life of Trees by Peter Wohlleben, Ancient Trees by Beth Moon, and Wise Trees by Diane Cook and Len Jenshel

Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

Download or read book A Dictionary of Tocharian B written by Douglas Q. Adams and published by Rodopi. This book was released on 1999 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Solotype Catalog of 4,147 Display Typefaces written by Dan X. Solo and published by Courier Corporation. This book was released on 2014-05-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of many books on typography, Dan X. Solo was also the proprietor of his own typography shop in Oakland, California — an establishment dedicated to unusual typography and special effects. This comprehensive catalog offers graphic designers a dazzling selection of over 4,000 typefaces and optical effects available from Solotype Typographers. Here, in Solo's words, is "a great cast of characters" — the alphabet — abetted by a cornucopia of typographical ideas and an endless resource of letters, words, phrases, slogans, logos, humorous comments, headlines, and graphic symbols. Individual sections of the book display a rich variety of typefaces in categories such as Condensed, Victorian, Art Nouveau, Art Deco, Rustic, Thick-and-tin, Calligraphic, Uncials, Latins, and Blackletter. Samples are imaginatively presented. "Stagecoach," for example, is printed in Fargo typeface, evoking dusty trails, rawhide, and ten-gallon hats, while "Sizzling summer savings" appears appropriately in the flamboyant Firebug typeface. All typefaces are indexed for quick and easy reference. As entertaining as it is practical and useful, this impressive treasury of versatile typefaces and optical effects will be indispensable to busy commercial artists as an inexhaustible source of typographic ideas and a "swipe file" of words, phrases, and letters for use in graphic art projects.

Download or read book The Hundred Lies of Lizzie Lovett written by Chelsea Sedoti and published by Sourcebooks, Inc.. This book was released on 2017-01-03 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: From bestselling author Chelsea Sedoti comes a comedic young adult mystery with "one of the most relatable characters in recent young adult literature" (Book Page), perfect for fans of John Green and Jandy Nelson. Hawthorn Creely's not one to get involved in other people's business. But a missing person's investigation? That's another matter... Hawthorn wasn't trying to insert herself into a missing person's investigation. Or maybe she was. But that's only because Lizzie Lovett's disappearance is the one fascinating mystery their sleepy town has ever had. Bad things don't happen to popular girls like Lizzie Lovett, and Hawthorn is convinced she'll turn up at any moment—which means the time for speculation is now. So Hawthorn comes up with her own theory for Lizzie's disappearance. A theory way too absurd to take seriously...at first. The more Hawthorn talks, the more she believes. And what better way to collect evidence than to immerse herself in Lizzie's life? Like getting a job at the diner where Lizzie worked and hanging out with Lizzie's boyfriend. After all, it's not as if he killed her—or did he? Told with a unique voice that is both hilarious and heart-wrenching, Hawthorn's quest for proof may uncover the greatest truth is within herself. Perfect for buyers looking for: funny books for teens character-driven coming-of-age stories the young adult books best sellers 2017 Also by Chelsea Sedoti: It Came from the Sky As You Wish Praise for The Hundred Lies of Lizzie Lovett: "A dark, comedic mystery about a girl's quest for proof that ultimately helps her discover some truths about herself. We officially love Hawthorn. [O]ffbeat, smart and awesome."—Justine Magazine "Sedoti's debut offers an enlightening look at the dangers of relying on outward appearances to judge someone's character, and Hawthorn's first-person narrative, filled with obsessive thoughts and, eventually, meaningful reflection, is a lively, engaging vehicle for the story... Fans of character-driven novels will appreciate this."—Booklist "Hawthorn and Lizzie both emerge as surprising, intricate characters whose stories are resonant and memorable."—Publishers Weekly "Hawthorn is an engaging young woman with a vivid imagination...With an interesting and diverse supporting cast, this novel is full of topics that are relevant to teens: bullying, self-esteem, family dynamics, and suicide. Highly recommended."—Shelf Awarenes