Forbes

Download or read book Authority Marketing written by Adam Witty and published by Forbesbooks. This book was released on 2018-05-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

Download or read book Forbes Book of Quotations written by Ted Goodman and published by Black Dog & Leventhal. This book was released on 2016-04-05 with total page 1399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and updated, this bestselling collection of business wit and wisdom is the ultimate desk reference for the cube and corner office, by one of the world's most popular business publications. Forbes is one of the world's most trusted, recognizable, and growing brands in business news and information both in print and online. This comprehensive collection of business quotations gathers more than 10,000 apt, astute, and motivational remarks on scores of topics, organized alphabetically, from "Ability" to "Excellence" to "Salesmanship." First published in 1997, this all new edition is updated with hundreds of new quotations, from the likes of Steve Jobs, Sheryl Sandberg, and Oprah Winfrey that pertain to modern business culture. Forbes Book of Quotations is the perfect gift or reference tool for students, budding entrepreneurs, and seasoned professionals alike, or anyone looking for a sharp-witted way to make a lasting impression.

Download or read book The Forbes Book of Great Business Letters written by Erik A. Bruun and published by . This book was released on 2001 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Forbes Greatest Business Stories of All Time written by Forbes Magazine Staff and published by John Wiley & Sons. This book was released on 1997-08-21 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work. Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a license agreement with Forbes Inc.

Download or read book Power Ambition Glory written by Steve Forbes and published by Crown Currency. This book was released on 2010-06-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on an extraordinary collaboration between Steve Forbes, chairman, CEO, and editor in chief of Forbes Media, and classics professor John Prevas, Power Ambition Glory provides intriguing comparisons between six great leaders of the ancient world and contemporary business leaders. • Great leaders not only have vision but know how to build structures to effect it. Cyrus the Great did so in creating an empire based on tolerance and inclusion, an approach highly unusual for his or any age. Jack Welch and John Chambers built their business empires using a similar approach, and like Cyrus, they remain the exceptions rather than the rule. • Great leaders know how to build consensus and motivate by doing what is right rather than what is in their self-interest. Xenophon put personal gain aside to lead his fellow Greeks out of a perilous situation in Persia–something very similar to what Lou Gerstner and Anne Mulcahy did in rescuing IBM and Xerox. • Character matters in leadership. Alexander the Great had exceptional leadership skills that enabled him to conquer the eastern half of the ancient world, but he was ultimately destroyed by his inability to manage his phenomenal success. The corporate world is full of similar examples, such as the now incarcerated Dennis Kozlowski, who, flush with success at the head of his empire, was driven down the highway of self-destruction by an out-of-control ego. • A great leader is one who challenges the conventional wisdom of the day and is able to think out of the box to pull off amazing feats. Hannibal did something no one in the ancient world thought possible; he crossed the Alps in winter to challenge Rome for control of the ancient world. That same innovative way of thinking enabled Serge Brin and Larry Page of Google to challenge and best two formidable competitors, Microsoft and Yahoo! • A leader must have ambition to succeed, and Julius Caesar had plenty of it. He set Rome on the path to empire, but his success made him believe he was a living god and blinded him to the dangers that eventually did him in. The parallels with corporate leaders and Wall Street master-of-the-universe types are numerous, but none more salient than Hank Greenberg, who built the AIG insurance empire only to be struck down at the height of his success by the corporate daggers of his directors. • And finally, leadership is about keeping a sane and modest perspective in the face of success and remaining focused on the fundamentals–the nuts and bolts of making an organization work day in and day out. Augustus saved Rome from dissolution after the assassination of Julius Caesar and ruled it for more than forty years, bringing the empire to the height of its power. What made him successful were personal humility, attention to the mundane details of building and maintaining an infrastructure, and the understanding of limits. Augustus set Rome on a course of prosperity and stability that lasted for centuries, just as Alfred Sloan, using many of the same approaches, built GM into the leviathan that until recently dominated the automotive business.

Download or read book Money: How the Destruction of the Dollar Threatens the Global Economy – and What We Can Do About It written by Steve Forbes and published by McGraw Hill Professional. This book was released on 2014-06-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why a return to sound money is our only hope for a true recovery and a healthy global economy “Money clearly illustrates that sound money is an essential foundation for a free and prosperous society and that the Federal Reserve’s current policies are a greater threat to the economic future of the U.S. than government deficit spending. This is an important book well worth reading.” -- John A. Allison, President and CEO, Cato Institute, and author of the New York Times bestselling The Financial Crisis and the Free Market Cure “Few topics today are as misunderstood as the subject of money. Steve Forbes understands money better than most heads of state do, and in this provocative book he shares his vast knowledge and gives us sensible and time-tested recommendations for stopping future financial meltdowns.” -- Lawrence Kudlow, CNBC Senior Contributor “Economic and monetary policies can be difficult to master for even the savviest politicians. Money effectively communicates these complexities into a cohesive argument for economic recovery and preventing a new financial crisis. Steve Forbes and Elizabeth Ames deliver a gripping read and an intriguing viewpoint on how to get our economy back on track.” --Greta Van Susteren, host of On the Record, Fox News Channel Few topics are as misunderstood today as the subject of money. Since the U.S. abandoned a gold-linked dollar more than four decades ago, the world’s governments have slid into a dangerous ignorance of the fundamental monetary principles that guided the world’s most successful economies for centuries. Today’s wrong-headed monetary policies are now setting the stage for a new global economic and social catastrophe that could rival the recent financial crisis and even the horrors of the 1930s. Coauthored by Steve Forbes, one of the world’s leading experts on finance, Money shows you why that doesn’t need to happen--and how to prevent it. After reading this entertaining and hugely well-informed book, you will know more about money than most people in the highest government positions today. Money explains why a return to sound money is absolutely essential if the U.S. and other nations are ever to overcome today’s problems. Stable money, Steve Forbes and Elizabeth Ames argue, is the only way to a true recovery and a stable and prosperous economy. Today’s system of fluctuating “fiat” money, in which governments manipulate the value of the dollar and other currencies, has been responsible for the biggest economic failures of recent decades, including the 2008 financial crisis, from whose effects we continue to suffer. The Obama/Bernanke/Yellen Federal Reserve and its unstable dollar policies are accelerating our course toward disaster, the authors show, in numerous convincing examples. In Money, Forbes and Ames answer these crucial questions: What is the difference between money and value? What is real wealth? How does sound money contribute to a well-functioning society? How have our money policy errors led to the current problems in global financial markets? What can we do now to reestablish the strength of the dollar and other currencies? The authors argue that the most effective way to return to a sound money policy and a healthy economy is to put the dollar back on a gold standard, and they outline the several different forms a gold standard could take. They also share invaluable suggestions for how to preserve our wealth and where to invest our money. Money is essential reading for anyone interested in this crucially important subject.

Download or read book Forbes Thought of the Day written by Forbes Magazine and published by Black Dog & Leventhal. This book was released on 2016-04-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Forbes® inspirational five-year journal is an effective way to set and maintain goals, and record the successes of your career. Talk about a five-year plan! Forbes Thought of the Day: Five-Year Journal for Business and Life is an essential tool for recording your achievements and developing your career goals, from the most trusted name in business news and information. Every page in this unique journal is designed to allow you to record and track events on the same calendar date over the course of five years. Each day begins with a motivational quote. Use this quote to inspire an entry, or simply write about something new you learned on that day, something you achieved, or a goal you hope to reach by that same day one year later. As the years pass the 5-year journal is the most efficient and manageable way to revisit past entries, evaluate how far you've come, and plan for the year ahead.