Marketing Information Guide

Marketing Information Guide
Author :
Publisher :
Total Pages : 550
Release :
ISBN-10 : UOM:39015085486077
ISBN-13 :
Rating : 4/5 (77 Downloads)

Book Synopsis Marketing Information Guide by :

Download or read book Marketing Information Guide written by and published by . This book was released on 1957 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Understanding Consumers of Food Products

Understanding Consumers of Food Products
Author :
Publisher : Woodhead Publishing
Total Pages : 696
Release :
ISBN-10 : 9781845692506
ISBN-13 : 1845692500
Rating : 4/5 (06 Downloads)

Book Synopsis Understanding Consumers of Food Products by : Lynn Frewer

Download or read book Understanding Consumers of Food Products written by Lynn Frewer and published by Woodhead Publishing. This book was released on 2006-12-22 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural contexts is increasingly important as markets become increasingly diverse and international.The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part two examines the role of consumers' attitudes towards quality and marketing, and their views on food preparation and technology. Part three covers cultural and individual differences in food choice as well as addressing potentially influential factors such as age and gender. Important topics such as public health and methods to change consumers' preferences for unhealthy foods are discussed in part four. The final section concludes with advice on developing coherent safety policies and the consumers' responsibility for food production and consumption.Understanding consumers of food products is a standard reference for all those in the food industry concerned with product development and regulation. - Develop an understanding of buyer behaviour to assist developing successful products - Recognise the diversity between consumers and learn how to cater for their needs - Covers cultural and individual differences in food choice

Challenges and Opportunities for Change in Food Marketing to Children and Youth

Challenges and Opportunities for Change in Food Marketing to Children and Youth
Author :
Publisher : National Academies Press
Total Pages : 87
Release :
ISBN-10 : 9780309269568
ISBN-13 : 0309269563
Rating : 4/5 (68 Downloads)

Book Synopsis Challenges and Opportunities for Change in Food Marketing to Children and Youth by : Institute of Medicine

Download or read book Challenges and Opportunities for Change in Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2013-05-14 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: The childhood obesity epidemic is an urgent public health problem. The most recent data available show that nearly 19 percent of boys and about 15 percent of girls aged 2-19 are obese, and almost a third of U.S. children and adolescents are overweight or obese (Ogden et al., 2012). The obesity epidemic will continue to take a substantial toll on the health of Americans. In the midst of this epidemic, children are exposed to an enormous amount of commercial advertising and marketing for food. In 2009, children aged 2-11 saw an average of more than 10 television food ads per day (Powell et al., 2011). Children see and hear advertising and marketing messages for food through many other channels as well, including radio, movies, billboards, and print media. Most notably, many new digital media venues and vehicles for food marketing have emerged in recent years, including Internet-based advergames, couponing on cell phones, and marketing on social networks, and much of this advertising is invisible to parents. The marketing of high-calorie, low-nutrient foods and beverages is linked to overweight and obesity. A major 2006 report from the Institute of Medicine (IOM) documents evidence that television advertising influences the food and beverage preferences, requests, and short-term consumption of children aged 2-11 (IOM, 2006). Challenges and Opportunities for Change in Food Marketing to Children and Youth also documents a body of evidence showing an association of television advertising with the adiposity of children and adolescents aged 2-18. The report notes the prevailing pattern that food and beverage products marketed to children and youth are often high in calories, fat, sugar, and sodium; are of low nutritional value; and tend to be from food groups Americans are already overconsuming. Furthermore, marketing messages that promote nutrition, healthful foods, or physical activity are scarce (IOM, 2006). To review progress and explore opportunities for action on food and beverage marketing that targets children and youth, the IOM's Standing Committee on Childhood Obesity Prevention held a workshop in Washington, DC, on November 5, 2012, titled "New Challenges and Opportunities in Food Marketing to Children and Youth."

Designing Foods

Designing Foods
Author :
Publisher : National Academies Press
Total Pages : 384
Release :
ISBN-10 : 9780309037952
ISBN-13 : 0309037956
Rating : 4/5 (52 Downloads)

Book Synopsis Designing Foods by : National Research Council

Download or read book Designing Foods written by National Research Council and published by National Academies Press. This book was released on 1988-02-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively book examines recent trends in animal product consumption and diet; reviews industry efforts, policies, and programs aimed at improving the nutritional attributes of animal products; and offers suggestions for further research. In addition, the volume reviews dietary and health recommendations from major health organizations and notes specific target levels for nutrients.

Food Law in the United States

Food Law in the United States
Author :
Publisher : Cambridge University Press
Total Pages : 487
Release :
ISBN-10 : 9781107117600
ISBN-13 : 1107117607
Rating : 4/5 (00 Downloads)

Book Synopsis Food Law in the United States by : Michael T. Roberts

Download or read book Food Law in the United States written by Michael T. Roberts and published by Cambridge University Press. This book was released on 2016-01-08 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first comprehensive legal treatise on US food law for lawyers, judges, students, and consumer advocates.

Department of Agriculture Appropriation Bill

Department of Agriculture Appropriation Bill
Author :
Publisher :
Total Pages : 960
Release :
ISBN-10 : UCAL:$B656754
ISBN-13 :
Rating : 4/5 (54 Downloads)

Book Synopsis Department of Agriculture Appropriation Bill by : United States. Congress. House. Committee on Appropriations

Download or read book Department of Agriculture Appropriation Bill written by United States. Congress. House. Committee on Appropriations and published by . This book was released on 1955 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Department of Agriculture Appropriations

Department of Agriculture Appropriations
Author :
Publisher :
Total Pages : 880
Release :
ISBN-10 : LOC:00029883634
ISBN-13 :
Rating : 4/5 (34 Downloads)

Book Synopsis Department of Agriculture Appropriations by : United States. Congress. House. Committee on Appropriations

Download or read book Department of Agriculture Appropriations written by United States. Congress. House. Committee on Appropriations and published by . This book was released on 1954 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: