Riding the Roller Coaster

Riding the Roller Coaster
Author :
Publisher : Wayne State University Press
Total Pages : 410
Release :
ISBN-10 : 9780814337813
ISBN-13 : 0814337813
Rating : 4/5 (13 Downloads)

Book Synopsis Riding the Roller Coaster by : Charles K. Hyde

Download or read book Riding the Roller Coaster written by Charles K. Hyde and published by Wayne State University Press. This book was released on 2003-02-01 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive history of the Chrysler Corporation, this book is intended for readers interested in the history of automobiles and of American business, and for fans and critics of Chrysler’s products. From the Chrysler Six of 1924 to the front-wheel-drive vehicles of the 70s and 80s to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history. How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster, a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler-its products, people, and performance over time-with particular focus on the company's management. He offers a lens through which the reader can view the U.S. auto industry from the perspective of the smallest of the automakers who, along with Ford and General Motors, make up the "Big Three." The book covers Walter P. Chrysler's life and automotive career before 1925, when he founded the Chrysler Corporation, to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry in 1925 when it emerged from Chalmers and Maxwell, and further grew when it absorbed Dodge Brothers and American Motors Corporation. The author traces this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production to real estate. Throughout, the colorful personalities of its leaders-including Chrysler himself and Lee Iacocca-emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve.

Mopar Minivans

Mopar Minivans
Author :
Publisher :
Total Pages : 78
Release :
ISBN-10 : 1793800316
ISBN-13 : 9781793800312
Rating : 4/5 (16 Downloads)

Book Synopsis Mopar Minivans by : David Zatz

Download or read book Mopar Minivans written by David Zatz and published by . This book was released on 2019-02-04 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 1970s, Chrysler started working on a "magic wagon" -- a completely new passenger van that would fit into a normal garage. It was a daring project for a company that was strapped for cash. This book taps the people who created the minivans, with previously unpublished photos of the original clay models. It is not just a story of a vehicle, but of the people who pushed it through the development process, brought it to life, and refreshed it in the face of intense competition. Engineers, planners, and designers started arguing over alternatives ten years before the first van left the factory. This book dives into the reasons behind their decisions, and some of the ways minivans could have been very different; it also covers electric and CNG minivans, engines and transmissions, concept cars, and the assembly plants. The paperback is generously illustrated with full-color design studies and photos of the final product; the Kindle version has fewer photos, but still covers the original clay models and the concepts. "It's incredibly rare when the auto industry creates an entirely new class of vehicle, and rarer still when that innovation is an unqualified success story, but such was the case with Chrysler and the development of the minivan. "In Mopar Minivans, Zatz uses the people who were there to retell in vivid detail the largely forgotten story of how this innovative people mover evolved into a quintessential piece of American family life for two generations. It's a story that showcases not only how the automotive industry can work at its best, but also the ways that the industry's prevalent groupthink mentality can stifle innovation." -- Larry Vellequette, Automotive News "I am amazed how complete you are, having not been on-site in the front trenches during agreements, disagreements, and, yes, even skirmishes, at times." -- Chrysler employee David Zatz founded Chrysler-focused web site allpar.com; he also holds a Ph.D. in social and organizational psychology from Columbia University, and has been a business consultant for 20 years.

Interoperability Cost Analysis of the U. S. Automotive

Interoperability Cost Analysis of the U. S. Automotive
Author :
Publisher : DIANE Publishing
Total Pages : 98
Release :
ISBN-10 : 9780788184093
ISBN-13 : 0788184091
Rating : 4/5 (93 Downloads)

Book Synopsis Interoperability Cost Analysis of the U. S. Automotive by : Smita Brunnermeier

Download or read book Interoperability Cost Analysis of the U. S. Automotive written by Smita Brunnermeier and published by DIANE Publishing. This book was released on 2000 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: NIST's Manufacturing Engineering Laboratory (MEL) is developing standards that promote interoperability among members of the U.S. automotive supply chain. This study assesses the costs of imperfect interoperability to the U.S. automotive supply chain and describes the sources of these costs. This study estimates that imperfect interoperability imposes at least $1 billion per year on the members of the U.S. automotive supply chain. By far, the greatest component of these costs is the resources devoted to repairing or reentering data files that are not usable for downstream applications.

The Critical Path

The Critical Path
Author :
Publisher : Little, Brown
Total Pages : 320
Release :
ISBN-10 : 0316967084
ISBN-13 : 9780316967082
Rating : 4/5 (84 Downloads)

Book Synopsis The Critical Path by : Brock Yates

Download or read book The Critical Path written by Brock Yates and published by Little, Brown. This book was released on 1996-08-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of how Chrysler's minivan team created an automobile that captured the 1995 Motor Trend Car of the Year and other major awards - and reinvented a perilously entrenched corporation in the process - is as dramatic and inspiring a story as any in business today. Brock Yates, one of the most respected writers in the auto world, was given unprecedented access to Chrysler - every planning session, presentation, budget review, test drive, assembly line start-up, and marketing launch. The result is a book that unveils the mysteries of modern car-making, revealing how cars are shaped through countless interlinked decisions ranging from size and power to door configurations, color selections, and innumerable other interconnected details. It also captures the complex process by which the thousands of separate pieces that make up a car are designed, tested, manufactured, and marshaled into place at the exact moment they are needed. For any reader who cares about cars, this is the most intriguing look inside the mysteries of their creation ever written. At the same time, The Critical Path recounts an extraordinary drama of all-too-human managers attempting to make something new, in a new way, inside a corporate culture that resists them at every turn. The story of how Chrysler's minivan platform team kept their commitment to quality, schedule, and budget - with a $3 billion investment and the company's fate palpably in the balance - is as encouraging a tale as has emerged from American business in years. The unprecedented triumph and Chrysler's resultant comeback is a lesson in successful management that will be savored by any reader interested in how great companies make breakthroughproducts.

Chrysler Sebring & 200, Dodge Avenger Haynes Repair Manual

Chrysler Sebring & 200, Dodge Avenger Haynes Repair Manual
Author :
Publisher : Haynes Manuals N. America, Incorporated
Total Pages : 0
Release :
ISBN-10 : 1620923300
ISBN-13 : 9781620923306
Rating : 4/5 (00 Downloads)

Book Synopsis Chrysler Sebring & 200, Dodge Avenger Haynes Repair Manual by : Editors of Haynes Manuals

Download or read book Chrysler Sebring & 200, Dodge Avenger Haynes Repair Manual written by Editors of Haynes Manuals and published by Haynes Manuals N. America, Incorporated. This book was released on 2020-02-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a Haynes manual, you can do-it-yourself...from simple maintenance to basic repairs. Haynes writes every book based on a complete teardown of the vehicle, where we learn the best ways to do a job and that makes it quicker, easier and cheaper for you. Haynes books have clear instructions and hundreds of photographs that show each step. Whether you are a beginner or a pro, you can save big with a Haynes manual! This manual features complete coverage for your Chrysler Sebring, Crysler 200 and Dodge Avenger, model years 2007 through 2017, covering: routine maintenance, tune-up procedures, engine repair, cooling and heating, air conditioning, fuel and exhaust, emissions control, ignition, brakes, suspension and steering, electrical systems, and wiring diagrams.

Brand Relevance

Brand Relevance
Author :
Publisher : John Wiley & Sons
Total Pages : 400
Release :
ISBN-10 : 9780470613580
ISBN-13 : 0470613580
Rating : 4/5 (80 Downloads)

Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Those 80s Cars - American Catalog

Those 80s Cars - American Catalog
Author :
Publisher : Lulu.com
Total Pages : 314
Release :
ISBN-10 : 9780982822005
ISBN-13 : 0982822006
Rating : 4/5 (05 Downloads)

Book Synopsis Those 80s Cars - American Catalog by : James Kaster

Download or read book Those 80s Cars - American Catalog written by James Kaster and published by Lulu.com. This book was released on 2011-07 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paperback: Those 80s Cars is dedicated to enthusiasts of the manufacturers of American owned and branded franchises. These often overlooked cars are now entering classic and collectible status. This is your resource guide of exterior and interior color views with hundreds of pages, over 2,400 images (front, back, profiles, interiors, dashes, seats and a few cut-a-ways), and quotes and stats from the brochures. Includes cars from 1980-1989 from these manufacturers: AMC & Eagle, Buick, Cadillac, Chevrolet & Geo, Chrysler & Imperial, Dodge, Ford, Lincoln, Mercury, Merkur, Oldsmobile, Plymouth and Pontiac.