Citizen Coke

Download or read book Citizen Coke: The Making of Coca-Cola Capitalism written by Bartow J. Elmore and published by W. W. Norton & Company. This book was released on 2014-11-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

Download or read book Seed Money: Monsanto's Past and Our Food Future written by Bartow J. Elmore and published by W. W. Norton & Company. This book was released on 2021-10-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: An authoritative and eye-opening history that examines how Monsanto came to have outsized influence over our food system. Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018—but its Roundup Ready® seeds, introduced twenty-five years ago, are still reshaping the farms that feed us. When researchers found trace amounts of the firm’s blockbuster herbicide in breakfast cereal bowls, Monsanto faced public outcry. Award-winning historian Bartow J. Elmore shows how the Roundup story is just one of the troubling threads of Monsanto’s past, many told here and woven together for the first time. A company employee sitting on potentially explosive information who weighs risking everything to tell his story. A town whose residents are urged to avoid their basements because Monsanto’s radioactive waste laces their homes’ foundations. Factory workers who peel off layers of their skin before accepting cash bonuses to continue dirty jobs. An executive wrestling with the ethics of selling a profitable product he knew was toxic. Incorporating global fieldwork, interviews with company employees, and untapped corporate and government records, Elmore traces Monsanto’s astounding evolution from a scrappy chemical startup to a global agribusiness powerhouse. Monsanto used seed money derived from toxic products—including PCBs and Agent Orange—to build an agricultural empire, promising endless bounty through its genetically engineered technology. Skyrocketing sales of Monsanto’s new Roundup Ready system stunned even those in the seed trade, who marveled at the influx of cash and lavish incentives into their sleepy sector. But as new data emerges about the Roundup system, and as Bayer faces a tide of lawsuits over Monsanto products past and present, Elmore’s urgent history shows how our food future is still very much tethered to the company’s chemical past.

Download or read book Inside Coca-Cola written by Neville Isdell and published by Macmillan + ORM. This book was released on 2011-10-25 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.

Download or read book For God, Country, and Coca-Cola written by Mark Pendergrast and published by . This book was released on 2000-03-17 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the Coca-Cola soft drink company.

Download or read book Decoding Coca-Cola written by Robert Crawford and published by Routledge. This book was released on 2020-12-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.

Download or read book Secret Formula written by Frederick Allen and published by Open Road Media. This book was released on 2015-10-27 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.

Download or read book Counter-Cola written by Amanda Ciafone and published by Univ of California Press. This book was released on 2019-05-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits.