The People's Guide to Mexico

The People's Guide to Mexico
Author :
Publisher : Rick Steves
Total Pages : 770
Release :
ISBN-10 : 9781612380490
ISBN-13 : 1612380492
Rating : 4/5 (90 Downloads)

Book Synopsis The People's Guide to Mexico by : Carl Franz

Download or read book The People's Guide to Mexico written by Carl Franz and published by Rick Steves. This book was released on 2012-12-11 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past 35 years, hundreds of thousands of readers have agreed: This is the classic guide to "living, traveling, and taking things as they come" in Mexico. Now in its updated 14th edition, The People's Guide to Mexico still offers the ideal combination of basic travel information, entertaining stories, and friendly guidance about everything from driving in Mexico City to hanging a hammock to bartering at the local mercado. Features include: • Advice on planning your trip, where to go, and how to get around once you're there • Practical tips to help you stay healthy and safe, deal with red tape, change money, send email, letters and packages, use the telephone, do laundry, order food, speak like a local, and more • Well-informed insight into Mexican culture, and hints for enjoying traditional fiestas and celebrations • The most complete information available on Mexican Internet resources, book and map reviews, and other info sources for travelers

The Levitan Pitch. Buy This Book. Win More Pitches

The Levitan Pitch. Buy This Book. Win More Pitches
Author :
Publisher :
Total Pages : 266
Release :
ISBN-10 : 0988311925
ISBN-13 : 9780988311923
Rating : 4/5 (25 Downloads)

Book Synopsis The Levitan Pitch. Buy This Book. Win More Pitches by : Peter Levitan

Download or read book The Levitan Pitch. Buy This Book. Win More Pitches written by Peter Levitan and published by . This book was released on 2014-08-28 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever." Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter Four delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies. In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.

Manana Forever?

Manana Forever?
Author :
Publisher : Vintage
Total Pages : 321
Release :
ISBN-10 : 9780375703942
ISBN-13 : 0375703942
Rating : 4/5 (42 Downloads)

Book Synopsis Manana Forever? by : Jorge G. Castañeda

Download or read book Manana Forever? written by Jorge G. Castañeda and published by Vintage. This book was released on 2012-04-17 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this shrewd and fascinating book, the renowned scholar and former foreign minister Jorge Castañeda sheds much light on the puzzling paradoxes of politics and culture of modern Mexico. Here’s a nation of 110 million that has an ambivalent and complicated relationship with the United States yet is host to more American expatriates than any country in the world. Its people tend to resent foreigners yet have made the nation a hugely popular tourist destination. Mexican individualism and individual ties to the land reflect a desire to conserve the past and slow the route to uncertain modernity. Castañeda examines the future possibilities for Mexico as it becomes more diverse in its regional identities, socially more homogenous, its character and culture the instruments of change rather than sources of stagnation, its political system more open and democratic. Mañana Forever? is a compelling portrait of a nation at a crossroads.

Moving to Mérida

Moving to Mérida
Author :
Publisher :
Total Pages : 116
Release :
ISBN-10 : 9798692008312
ISBN-13 :
Rating : 4/5 (12 Downloads)

Book Synopsis Moving to Mérida by : Cassie Pearse

Download or read book Moving to Mérida written by Cassie Pearse and published by . This book was released on 2020-10-22 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you considering a move overseas? Have you thought about moving to Mexico, maybe even to Mérida, Mexico's safest city? Writer and editor, Cassie Pearse and her family did just that, leaving the UK for Mexico in 2016. In this book, Cassie explains why and how her family made this move before sharing everything she's learned about life in Mérida in order to help your family's move as smooth as possible. From how to find a house and furnish it to choosing schools and helping your kids settle into their new life, this book has you covered.

Esperanza Rising (Scholastic Gold)

Esperanza Rising (Scholastic Gold)
Author :
Publisher : Scholastic Inc.
Total Pages : 194
Release :
ISBN-10 : 9780545532341
ISBN-13 : 0545532345
Rating : 4/5 (41 Downloads)

Book Synopsis Esperanza Rising (Scholastic Gold) by : Pam Muñoz Ryan

Download or read book Esperanza Rising (Scholastic Gold) written by Pam Muñoz Ryan and published by Scholastic Inc.. This book was released on 2012-10-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A modern classic for our time and for all time-this beloved, award-winning bestseller resonates with fresh meaning for each new generation. Perfect for fans of Kate DiCamillo, Christopher Paul Curtis, and Rita Williams-Garcia. Pura Belpre Award Winner * "Readers will be swept up." -Publishers Weekly, starred review Esperanza thought she'd always live a privileged life on her family's ranch in Mexico. She'd always have fancy dresses, a beautiful home filled with servants, and Mama, Papa, and Abuelita to care for her. But a sudden tragedy forces Esperanza and Mama to flee to California and settle in a Mexican farm labor camp. Esperanza isn't ready for the hard work, financial struggles brought on by the Great Depression, or lack of acceptance she now faces. When Mama gets sick and a strike for better working conditions threatens to uproot their new life, Esperanza must find a way to rise above her difficult circumstances--because Mama's life, and her own, depend on it.

The Lazy Expat: Healthy Recipes That Translate in Mexico

The Lazy Expat: Healthy Recipes That Translate in Mexico
Author :
Publisher : Kerry A. Baker
Total Pages : 278
Release :
ISBN-10 :
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis The Lazy Expat: Healthy Recipes That Translate in Mexico by : Kerry A. Baker

Download or read book The Lazy Expat: Healthy Recipes That Translate in Mexico written by Kerry A. Baker and published by Kerry A. Baker. This book was released on 2023-03-27 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traveling in Mexico and trying to eat healthy? Traveling in Latin America and tired or wary of unfamilar food? In Mexico, you cannot maintain a healthy diet without cooking. Cooking healthy, tasty food can be a challenge anywhere, but for expats and travelers the challenges compound exponentially. Language barriers, differences in ingredient availability, differences in the taste of staple ingredients and unfamiliar packaging have to be tackled before one even begins. A vacation rental and typical Mexican kitchens usually lack the gadgetry of a typical American kitchen. Mexico-sourced recipes are often created for a different palate. These challenges can overwhelm all but the most committed cook, leading to poor eating choices or a lack of healthy variety in meals. If you’re a traveler who wishes to maintain a healthy diet without learning how to cook all over again, The Lazy Expat: Healthy Recipes That Translate in Mexico is the book you’ve been waiting for: Over 150 delicious healthy American-style and Mexico-inspired recipes that can be made from ingredients found in any larger Mexican (or American) grocery store. Whether you're a newcomer or you have lived in Mexico for a while, we guarantee you will find plenty of dishes to rejoice in The Lazy Expat: Healthy Dishes That Translate in Mexico. Recipes have been created to taste great no matter where you prepare them, at home or in Mexico. Dishes focus on Superfoods, serve 2-4 people and are easy to prepare. Ingredients in every recipe are translated into Spanish for easy grocery lists. Information is provided on meal planning, how and where to shop in Mexico, buying meat and cheese in Mexico, pantry item lists, kitchen checklists (also in Spanish) and much more. Noted Mexican food blogger Fabiola Rodriguez Licona contributed to The Lazy Expat: Healthy Recipes that Translate in Mexico, providing easier, healthier interpretations of Mexican classics like Tinga or her mother's Easy Pozole. Craving home food? Try our French Toast Parmesano with Roast Tomato Topping, Corn Stuffed Red Peppers . With over four years of research and testing behind it, The Lazy Expat: Healthy Recipes That Translate in Mexico is the only cookbook you need to eat inexpensively, simply and well in Mexico.

A Nation of Emigrants

A Nation of Emigrants
Author :
Publisher : Univ of California Press
Total Pages : 262
Release :
ISBN-10 : 0520942477
ISBN-13 : 9780520942479
Rating : 4/5 (77 Downloads)

Book Synopsis A Nation of Emigrants by : David FitzGerald

Download or read book A Nation of Emigrants written by David FitzGerald and published by Univ of California Press. This book was released on 2008-12-02 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do governments do when much of their population simply gets up and walks away? In Mexico and other migrant-sending countries, mass emigration prompts governments to negotiate a new social contract with their citizens abroad. After decades of failed efforts to control outflow, the Mexican state now emphasizes voluntary ties, dual nationality, and rights over obligations. In this groundbreaking book, David Fitzgerald examines a region of Mexico whose citizens have been migrating to the United States for more than a century. He finds that emigrant citizenship does not signal the decline of the nation-state but does lead to a new form of citizenship, and that bureaucratic efforts to manage emigration and its effects are based on the membership model of the Catholic Church.